Is Glow in the Dark Pacifier profitable to sell on Amazon United States?

Flapen scores Glow in the Dark Pacifier 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $810K a year across 60 tracked products. 6 of the 6 products launched in the last year cleared the first-year sales bar. Search demand grew -2.8% in the last 90 days.

How competitive is the Glow in the Dark Pacifier niche on Amazon United States?

6 brands and 17 sellers compete in Glow in the Dark Pacifier on Amazon United States. The top 5 Glow in the Dark Pacifier products take 29% of clicks, and the top 5 brands take 99%.

What do buyers complain about in Glow in the Dark Pacifier?

Glow in the Dark Pacifier buyers on Amazon United States complain most about Color, Size-Overall, and Brightness/Shine/Glow. An estimated 1.5% of orders come back.

When does demand for Glow in the Dark Pacifier peak?

Search demand for Glow in the Dark Pacifier on Amazon United States peaks in Jan–May–Jun, and the busiest month runs 5.5× the quietest.

What does it cost to enter the Glow in the Dark Pacifier niche?

Glow in the Dark Pacifier sells for $13.08 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $6.02 to $24.96. The average product has 5,720 reviews, the count a new listing must catch up to.

Glow in the Dark Pacifier

Maybe

The top 5 products take only 29% of clicks. But the top 5 brands take 99% of clicks, so Glow in the Dark Pacifier is a Maybe.

Flapen Score: 52
52 / 100Top 18% of 2,472 Baby Products niches · +8 vs the category median of 44
Market size: $810K/yr719K searches / yr
90-day growth: -2.8%search demand this quarter
Competition: 29%top-5 click share · 6 brands · 17 sellers

Flapen Score

Glow in the Dark Pacifier against its category

The dotted line is the Baby Products average. Past it, Glow in the Dark Pacifier is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Glow in the Dark Pacifier market on Amazon at a glance

Shoppers on Amazon United States searched for Glow in the Dark Pacifier 719K times last year and spent an estimated $810K. The top 5 brands take 99% of clicks. Demand peaks in Jan–May–Jun. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 719K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $810K a year.

Searches, last 12 months: 719K
Growth, 90 days vs prior 90: -2.8%
Conversion, latest week: 8.6%
Market size, estimated: $810Ka year
Peak month: May5.5× the quietest month
Top search term: mam pacifiers 6-18 months220K searches a year

02 · Price

A sale here is worth $13.08.

Listings sell for $13.08 on average, from $6.02 to $24.96. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $13.08 that is $10K to $13K a year per listing.

Average price: $13.08under the $15 to $100 sweet spot
Price range: $6.02–$24.96
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 60K–80K
Units per listing a year: 750–1,000
Revenue per listing a year: $10K–$13K
Returns: 1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #63 within Baby Care. It carries 5,720 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings: 77%
Prime listings: 100%
Out of stock, average day: 5.9%
Average rank: #63in Baby Care
Average rating: 4.79 starsAmazon United States average 4.42 stars
Average reviews: 5,720per listing
Listings tracked: 60

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months: 6
Successful launches: 6Amazon's first-year sales bar
Average brand age: 44 months

Products

Top Glow in the Dark Pacifier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

6 flat

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

29%

Top 20: 71%

Open market

Brand 146%
Brand 241%
Brand 310%
Brand 42%
Brand 51%
Brand 61%

Demand

Glow in the Dark Pacifier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, May, Jun · busiest ÷ quietest = 5.5×

Search terms

Top Glow in the Dark Pacifier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

mam pacifiers 6-18 months220K/yr -13.8%12.1% conv.
tommee tippee pacifier 6-18 months153K/yr -6.7%10.2% conv.
glow in the dark pacifier65K/yr -8.7%3.0% conv.
avent pacifier 6-18 months20K/yr +120.5%4.4% conv.
mam pacifier 6+ months33K/yr -8.3%8.1% conv.
philips avent pacifier 6-18 months31K/yr -3.1%6.4% conv.
tommee tippee pacifier glow in the dark17K/yr +10.6%4.7% conv.
tommee tippee glow in the dark pacifier16K/yr -4.1%5.3% conv.
avent pacifiers 6-18 months38K/yr -48.8%11.2% conv.
tomee tippee pacifiers 6-18 months6K/yr +362.6%11.7% conv.

Reviews and returns

What reviews say buyers love and hate about Glow in the Dark Pacifier

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Brightness/Shine/Glow”

9%of negative reviews mention “Color”

1.5%of orders come back

“sent wrong colors”

A buyer, on “Color”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Glow in the Dark Pacifier questions

Answered from the same tracked data.

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