gift registry by name
Worth a lookShows no brand lock-in (top 5 brands take 23% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Brand share
Incredible23%top-5 brand share — no brand owns this niche
Competition
Great20%top-5 click share — an open shelf
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$22.38avg listing price — sweet spot $15–$100
Price range
Okay$2.01–$186.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$143K$143K/yr · 1.3M searches
Review moat
Bad13,883.92avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, gift registry by name is a $143K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 23% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
gift registry by name market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- $224K–$280K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #130
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.2%
- Avg brand age
- 44 months
- Avg seller age
- 137 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
79 falling
Sellers
775
Top-5 brand share
23%
Top 20: 63%
Top-5 click share
20%
Top 20: 50%
Open market
73%
- Coyciu5%
- WXA5%
- Yiwafu5%
- Johnson's Baby4%
- Little Remedies4%
- Aquaphor4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Top gift registry by name search terms
- baby care products659K/yr
- twins baby items104K/yr
- twin baby items44K/yr
- newborn gift sets68K/yr
- diaper bag essentials for newborn43K/yr
- baby girl nursery essentials24K/yr
- cheap baby items29K/yr
- diaper fund for baby registry30K/yr
- first time mom must haves22K/yr
- bulk baby items21K/yr
Top gift registry by name products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Coyciu Newborn Baby Twins Clothes Funny Letter Print Romper Bodysuit Shirt Twins Babys Gift Infant Boy Girl Fall Clothes (White Short Sleeve 0-3 Months)
Coyciu$17.104.8★41 rev
6 Pairs Baby Mittens No Scratch Mittens Infant Soft Gloves Mittens for 0-6 Months Boys Girls
Yiwafu$7.474.6★1,541 rev
Little Remedies New Baby Essentials Kit with Saline Nasal Spray Diaper Rash Cream Gas Relief Drops Gripe Water & More Safe for Newborns
Little Remedies$24.274.8★18,791 rev
YOKJZJD Newborn Baby Girl Boy Twins Matching Outfits Womb Mates Knitted Romper Mitten Cuffs Jumpsuit with Hat Fall Clothes (Apricot Newborn)
YOKJZJD$24.514.6★88 rev
Baby Grooming Kit Infant Safety Care Set with Hair Brush Comb Nail Clipper Nasal Aspirator Baby Essentials Kit for Newborn Girls Boys (Grey White)
WXA$9.834.8★1,053 rev
Newest
by launch dateCoyciu Newborn Baby Twins Clothes Funny Letter Print Romper Bodysuit Shirt Twins Babys Gift Infant Boy Girl Fall Clothes (White Short Sleeve 0-3 Months)
Coyciu$17.1041 rev
WENDIWAY Twins Baby Play Mats for Floor Activity Gym - 5-in-1 Support Cushion Baby Play Mat Tummy Time Mat for Supervised Bonding with Arch Plush Toys Flashcards & Developmental Book - Grey
WENDIWAY$75.34223 rev
Wrrernsin Baby Sleep Sack 0-6 Months 100% Cotton TOG 0.5 Wearable Blanket for Newborn and Infant 3 Pack 2-Way Zipper Lightweight Sleeping Bags for Toddler
Wrrernsin$19.69659 rev
Jeryswet Baby Diaper Bags with Changing Station Waterproof Large Capacity Diaper Bag Backpack for Moms Dads with USB Charging Port and Stroller Straps Baby Shower Gifts RGB
Jeryswet$38.971,080 rev
YOKJZJD Newborn Baby Girl Boy Twins Matching Outfits Womb Mates Knitted Romper Mitten Cuffs Jumpsuit with Hat Fall Clothes (Apricot Newborn)
YOKJZJD$24.5188 rev
Trending
90-day click momentumCoyciu Newborn Baby Twins Clothes Funny Letter Print Romper Bodysuit Shirt Twins Babys Gift Infant Boy Girl Fall Clothes (White Short Sleeve 0-3 Months)
Coyciu$17.104.8★
YSCULBUTOL Baby Twins Bodysuit Born Together Friends Forever Newborn Clothes Unisex Twin Outfits With Hat(White BF 3m)
YSCULBUTOL$25.054.7★
BUNWAG Baby Bathtub Collapsible Newborn Bathtub for Infant to Toddler with Soft Cushion and Thermometer Portable Travel Newborn Tub with No-Slip Feet Baby Shower Gifts 0-12 Months Baby Bath Grey
Bunwag$36.464.6★
Wrrernsin Baby Sleep Sack 0-6 Months 100% Cotton TOG 0.5 Wearable Blanket for Newborn and Infant 3 Pack 2-Way Zipper Lightweight Sleeping Bags for Toddler
Wrrernsin$19.694.7★
Baby Grooming Kit Infant Safety Care Set with Hair Brush Comb Nail Clipper Nasal Aspirator Baby Essentials Kit for Newborn Girls Boys (Grey White)
WXA$9.834.8★
What buyers say about gift registry by name
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, a reliable and high-quality moisturizer that I would definitely recommend”
“EASY TO USE”
“Soft brush”
“Price was fair”
“Fresh scent”
“Fit perfect”
“Exactly as pictured”
“Nice idea for cleaning”
“No irritation at all”
“WORKS WELL”
What buyers complain about
“Makes stains worse somehow”
“Small size”
“Not functional”
“Bad readings”
“Too expensive”
“Chemical smell”
“Cause rash”
“Cheap Quality”
“It doesnt measure temperature correctly”
“It leaks”
Top return reasons
Common questions
- Is gift registry by name profitable to sell on Amazon United States?
- The niche generates $143K/yr across 107 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the gift registry by name niche?
- 79 brands and 775 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 23% of demand.
- What do buyers complain about in gift registry by name?
- Top complaints mined from reviews: Stain Resistance, Size-Overall, Functionality-Overall. The return rate is 0.9%.
- When does demand for gift registry by name peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the gift registry by name niche?
- Listings span $2.01–$186.72; the average listing price is $22.38 (sweet spot $15–$100). The average incumbent carries 13,884 reviews — the moat a new listing must climb.