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Gerber Yogurt Melts

Fail

The top 5 brands take 100% of clicks, so Gerber Yogurt Melts is a Fail.

Flapen Score
40
40 / 100
Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 44
Market size
$84K/yr60K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
66%top-5 click share · 4 brands · 561 sellers

Flapen Score

Gerber Yogurt Melts against its category

The dotted line is the Baby Products average. Past it, Gerber Yogurt Melts is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gerber Yogurt Melts market on Amazon at a glance

Shoppers on Amazon United States searched for Gerber Yogurt Melts 60K times last year and spent an estimated $84K. All 4 brands take every click. Demand peaks in Mar. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
8.3%
Market size, estimated
$84Ka year
Peak month
March1.7× the quietest month
Top search term
gerber yogurt melts47K searches a year

02 · Price

A sale here is worth $16.74.

Listings sell for $16.74 on average, from $2.93 to $31.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $16.74 that is $4K to $8K a year per listing.

Average price
$16.74inside the $15 to $100 sweet spot
Price range
$2.93–$31.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #72 within Baby Foods. It carries 1,935 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
94%
Out of stock, average day
1.5%
Average rank
#72in Baby Foods
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
1,935per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 117 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
117 months

Products

Top Gerber Yogurt Melts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

561

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 26%
  • Brand 33%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Gerber Yogurt Melts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 1.7×

Search terms

Top Gerber Yogurt Melts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gerber yogurt melts47K/yr
  • gerber melts8K/yr
  • baby food yogurt melts3K/yr
  • yogurt melts gerber2K/yr

Reviews and returns

What reviews say buyers love and hate about Gerber Yogurt Melts

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Taste-Overall”
18%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“not worth the price nor putting into a box”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gerber Yogurt Melts questions

Answered from the same tracked data.