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Gerber Puffs Variety Pack

Fail

The top 5 brands take 100% of clicks, so Gerber Puffs Variety Pack is a Fail.

Flapen Score
42
42 / 100
Ranks 1,406 of 2,472 Baby Products niches · −2 vs the category median of 44
Market size
$113K/yr112K searches / yr
90-day growth
+1.1%search demand this quarter
Competition
78%top-5 click share · 2 brands · 552 sellers

Flapen Score

Gerber Puffs Variety Pack against its category

The dotted line is the Baby Products average. Past it, Gerber Puffs Variety Pack is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gerber Puffs Variety Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Gerber Puffs Variety Pack 112K times last year and spent an estimated $113K. All 2 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
7.7%
Market size, estimated
$113Ka year
Peak month
October1.6× the quietest month
Top search term
serenity kids puffs55K searches a year

02 · Price

A sale here is worth $12.99.

Listings sell for $12.99 on average, from $4.04 to $33.08. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $12.99 that is $10K to $13K a year per listing.

Average price
$12.99under the $15 to $100 sweet spot
Price range
$4.04–$33.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$13K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Baby Foods. It carries 278 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#96in Baby Foods
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
278per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Gerber Puffs Variety Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

552

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 225%

Demand

Gerber Puffs Variety Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.6×

Search terms

Top Gerber Puffs Variety Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • serenity kids puffs55K/yr
  • happy baby puffs25K/yr
  • serenity puffs14K/yr
  • organic puffs for babies10K/yr
  • baby cheerios3K/yr
  • happy baby puffs organic1K/yr
  • grain free puffs2K/yr
  • serenity kids puff999/yr
  • grain free puffs baby1K/yr
  • happy baby puff786/yr

Reviews and returns

What reviews say buyers love and hate about Gerber Puffs Variety Pack

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Taste-Overall”
14%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Weird taste”
A buyer, on “Taste-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gerber Puffs Variety Pack questions

Answered from the same tracked data.