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Gender Reveal Gifts

Maybe

The top 5 brands take only 30% of clicks. But buyers convert on only 1.5% of searches, so Gender Reveal Gifts is a Maybe.

Flapen Score
59
59 / 100
Top 5% of 2,472 Baby Products niches · +15 vs the category median of 44
Market size
$368K/yr947K searches / yr
90-day growth
+5.0%search demand this quarter
Competition
23%top-5 click share · 74 brands · 156 sellers

Flapen Score

Gender Reveal Gifts against its category

The dotted line is the Baby Products average. Past it, Gender Reveal Gifts is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gender Reveal Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Gender Reveal Gifts 947K times last year and spent an estimated $368K. The top 5 brands take 30% of clicks. Demand peaks in May. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 947K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $368K a year.

Searches, last 12 months
947K
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
1.5%
Market size, estimated
$368Ka year
Peak month
May2.7× the quietest month
Top search term
gender reveal gifts259K searches a year

02 · Price

A sale here is worth $26.63.

Listings sell for $26.63 on average, from $5.66 to $98.33. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $26.63 that is $7K to $13K a year per listing.

Average price
$26.63inside the $15 to $100 sweet spot
Price range
$5.66–$98.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #769 within Gifts. It carries 2,623 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#769in Gifts
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
2,623per listing
Listings tracked
91

04 · Newcomers

11 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
11Amazon's first-year sales bar
Average brand age
33 months

Products

Top Gender Reveal Gifts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.

$0$7K$15K$22K$29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

74 rising

Sellers

156

Est. top-5 brand share

30%

Top 20: 68%

Est. top-5 click share

23%

Top 20: 58%

Open market

65%

  • Suhctuptx7%
  • Spasilk6%
  • The Peanutshell6%
  • KeaBabies5%
  • WITOROR5%
  • ZIRI & ZANE5%

Demand

Gender Reveal Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.7×

Search terms

Top Gender Reveal Gifts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gender reveal gifts259K/yr
  • new parents gifts107K/yr
  • gifts for new parents107K/yr
  • gender reveal gift55K/yr
  • baby boy gift set49K/yr
  • regalos para baby shower de nio37K/yr
  • unique baby shower gifts45K/yr
  • baby reveal gifts27K/yr
  • new born baby boy gift set22K/yr
  • best gender reveal gifts27K/yr

Reviews and returns

What reviews say buyers love and hate about Gender Reveal Gifts

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Too tight”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Gender Reveal Gifts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data