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Fsa Wipes

Fail

The top 5 brands take 100% of clicks, so Fsa Wipes is a Fail.

Flapen Score
46
46 / 100
Top 41% of 2,472 Baby Products niches · +2 vs the category median of 44
Market size
$1.6M/yr917K searches / yr
90-day growth
-27.7%search demand this quarter
Competition
71%top-5 click share · 4 brands · 30 sellers

Flapen Score

Fsa Wipes against its category

The dotted line is the Baby Products average. Past it, Fsa Wipes is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fsa Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Fsa Wipes 917K times last year and spent an estimated $1.6M. All 4 brands take every click. Demand peaks in Jan–Feb–Mar–Apr–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 13.6% of those searches ended in a purchase.

Shoppers searched for this 917K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
917K
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
13.6%
Market size, estimated
$1.6Ma year
Peak month
January5.0× the quietest month
Top search term
boogie wipes623K searches a year

02 · Price

A sale here is worth $12.71.

Listings sell for $12.71 on average, from $4.60 to $25.01. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $12.71 that is $102K to $127K a year per listing.

Average price
$12.71under the $15 to $100 sweet spot
Price range
$4.60–$25.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
8,000–10,000
Revenue per listing a year
$102K–$127K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Diapering. It carries 5,602 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#99in Diapering
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
5,602per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Fsa Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Fsa Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, Sep · busiest ÷ quietest = 5.0×

Search terms

Top Fsa Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boogie wipes623K/yr
  • fsa wipes46K/yr
  • boogie wipes saline nose wipes43K/yr
  • hsa wipes24K/yr
  • nose wipes14K/yr
  • saline wipes baby16K/yr
  • booger wipes16K/yr
  • wipes fsa15K/yr
  • fsa eligible wipes15K/yr
  • fsa baby wipes13K/yr

Reviews and returns

What reviews say buyers love and hate about Fsa Wipes

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Cleaning”
21%of negative reviews mention “Smell”
0.4%of orders come back
“smells very different”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Fsa Wipes questions

Answered from the same tracked data.