Fsa Baby Eligible Items Only

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months

3.3M

Growth, 90 days vs prior 90

-31.3%

Conversion, latest week

2.5%

Market size, estimated

$2.8Ma year

Peak month

January4.9× the quietest month

Top search term

baby+post partum1.9M searches a year

Listings sell for $35.20 on average, from $3.81 to $282.89. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,250 to 1,500 of them. At $35.20 that is $44K to $53K a year per listing.

Average price

$35.20inside the $15 to $100 sweet spot

Price range

$3.81–$282.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

1,250–1,500

Revenue per listing a year

$44K–$53K

Returns

1.3%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #36 within Baby Care. It carries 19,331 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#36in Baby Care

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

19,331per listing

Listings tracked

59

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

58 months