Formula Kettle

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months

26K

Growth, 90 days vs prior 90

-20.4%

Conversion, latest week

4.0%

Market size, estimated

$61Ka year

Peak month

October1.5× the quietest month

Top search term

baby kettle7K searches a year

Listings sell for $58.09 on average, from $42.00 to $97.58. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $58.09 that is $0 to $6K a year per listing.

Average price

$58.09inside the $15 to $100 sweet spot

Price range

$42.00–$97.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

8.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #130 within Bottle-Feeding. It carries 864 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#130in Bottle-Feeding

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

864per listing

Listings tracked

14

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months