Folding Potty Seat
FailThe top 5 brands take 93% of clicks, so Folding Potty Seat is a Fail.
- Flapen Score
- 42 / 100Ranks 1,406 of 2,472 Baby Products niches · −2 vs the category median of 4442
- Market size
- $112K/yr63K searches / yr
- 90-day growth
- +9.7%search demand this quarter
- Competition
- 50%top-5 click share · 10 brands · 17 sellers
Flapen Score
Folding Potty Seat against its category
The dotted line is the Baby Products average. Past it, Folding Potty Seat is stronger. Inside it, weaker.
Market
The Folding Potty Seat market on Amazon at a glance
Shoppers on Amazon United States searched for Folding Potty Seat 63K times last year and spent an estimated $112K. The top 5 brands take 93% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- +9.7%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $112Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- jool baby22K searches a year
02 · Price
A sale here is worth $42.14.
Listings sell for $42.14 on average, from $8.48 to $186.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $42.14 that is $4K to $11K a year per listing.
- Average price
- $42.14inside the $15 to $100 sweet spot
- Price range
- $8.48–$186.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$11K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Potty Training. It carries 6,288 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #19in Potty Training
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 6,288per listing
- Listings tracked
- 25
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Folding Potty Seat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Frida Baby Fold-and-Go Portable Potty Seat for Toilet Foldable Travel Potty Seat for Toddler Fits Round & Oval Toilets Non-Slip Base Handles Includes Free Travel Bag
- Price
- $13.67
- Rating
- 4.8/5
- Reviews
- 5,113
- Age
- 2y ago

Jool Baby Folding Travel Potty Training Seat for Toddlers Fits Round & Oval Toilets Non-Slip Suction Cups Includes Free Travel Bag (Gray)
- Price
- $14.81
- Rating
- 4.7/5
- Reviews
- 25,277
- Age
- 2y ago

Jool Baby Potty Training Seat with 2 Step Ladder for Toddlers - Splash Guard Adjustable Height (Gray)
- Price
- $34.48
- Rating
- 4.4/5
- Reviews
- 1,855
- Age
- 4y ago

Jool Baby SmartWave Plus Diaper Pail & Refill Motion Sensing Lid with Odor Lock Compatible with Regular Trash Bags Holds up to 50 Newborn Diapers
- Price
- $96.19
- Rating
- 3.5/5
- Reviews
- 49
- Age
- 4mo ago

Jool Baby Folding Travel Potty Training Seat for Toddlers Fits Round & Oval Toilets Non-Slip Suction Cups Includes Free Travel Bag (Aqua)
- Price
- $14.92
- Rating
- 4.7/5
- Reviews
- 25,277
- Age
- 7y ago
Trending
estimated 90-day click momentum
Jool Baby Folding Travel Potty Training Seat for Toddlers Fits Round & Oval Toilets Non-Slip Suction Cups Includes Free Travel Bag (Sage)
- Price
- $14.84
- Rating
- 4.7/5
- Reviews
- 25,277
- Age
- 1y ago

Jool Baby SmartWave Plus Diaper Pail & Refill Motion Sensing Lid with Odor Lock Compatible with Regular Trash Bags Holds up to 50 Newborn Diapers
- Price
- $96.19
- Rating
- 3.5/5
- Reviews
- 49
- Age
- 4mo ago

Jool Baby Waterproof Baby Changing Pad - Easy to Clean Lightweight & Portable - Large Foam Cushion for Comfort (Sage)
- Price
- $80.75
- Rating
- 4.6/5
- Reviews
- 692
- Age
- 2y ago

Jool Baby 15-Piece Bathtub Toys Gift Set with Bath Toy Storage Organizer
- Price
- $22.25
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 1y ago

Jool Baby Portable Potty Training Chair with Travel Bag and 30 Liners Foldable Indoor/Outdoor Use Camping (Aqua)
- Price
- $24.42
- Rating
- 4.6/5
- Reviews
- 1,376
- Age
- 4y ago
Newest
by launch date
Jool Baby SmartWave Plus Diaper Pail & Refill Motion Sensing Lid with Odor Lock Compatible with Regular Trash Bags Holds up to 50 Newborn Diapers
- Price
- $96.19
- Rating
- 3.5/5
- Reviews
- 49
- Age
- 4mo ago

Jool Baby Folding Travel Potty Training Seat for Toddlers Fits Round & Oval Toilets Non-Slip Suction Cups Includes Free Travel Bag (Sage)
- Price
- $14.84
- Rating
- 4.7/5
- Reviews
- 25,277
- Age
- 1y ago

Ingenuity Foldaway Travel Potty Training Seat with Storage Bag Folding & Portable Toddler Potty Seat Easy One-Handed Open Non-Slip Grip
- Price
- $12.79
- Rating
- 4.6/5
- Reviews
- 187
- Age
- 1y ago

Jool Baby 15-Piece Bathtub Toys Gift Set with Bath Toy Storage Organizer
- Price
- $22.25
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 1y ago

Funbliss Portable Potty for Toddler Pink
- Price
- $8.48
- Rating
- 4.7/5
- Reviews
- 527
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
17
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 95%
Open market
5%
- Jool Baby65%
- Frida17%
- Maliton4%
- funbliss4%
- MAGTiMES2%
- Ingenuity2%
- Open — no brand owns it (4 brands, 5%)
Demand
Folding Potty Seat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Folding Potty Seat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jool baby22K/yr
- portable toddler potty seat15K/yr
- jool8K/yr
- travel toddler potty seat5K/yr
- toddler toilet seat travel7K/yr
- joolbaby6K/yr
Reviews and returns
What reviews say buyers love and hate about Folding Potty Seat
We read the reviews and the return reasons for every product selling here.
“Bags Dont Fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Folding Potty Seat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









