Folding Baby Gate

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months

61K

Growth, 90 days vs prior 90

+1.8%

Conversion, latest week

1.9%

Market size, estimated

$74Ka year

Peak month

November1.5× the quietest month

Top search term

freestanding dog gate with door7K searches a year

Listings sell for $64.29 on average, from $24.65 to $143.09. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $64.29 that is $0 to $6K a year per listing.

Average price

$64.29inside the $15 to $100 sweet spot

Price range

$24.65–$143.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

8.8%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #198 within Safety. It carries 3,085 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

94%

Out of stock, average day

4.8%

Average rank

#198in Safety

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

3,085per listing

Listings tracked

64

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

6Amazon's first-year sales bar

Average brand age

44 months