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Foldable Potty Seat

Fail

The top 5 brands take 98% of clicks, so Foldable Potty Seat is a Fail.

Flapen Score
44
44 / 100
Ranks 1,202 of 2,472 Baby Products niches · on the category median
Market size
$351K/yr246K searches / yr
90-day growth
+16.8%search demand this quarter
Competition
76%top-5 click share · 6 brands · 9 sellers

Flapen Score

Foldable Potty Seat against its category

The dotted line is the Baby Products average. Past it, Foldable Potty Seat is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foldable Potty Seat market on Amazon at a glance

Shoppers on Amazon United States searched for Foldable Potty Seat 246K times last year and spent an estimated $351K. The top 5 brands take 98% of clicks. Demand peaks in Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $351K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
+16.8%
Conversion, latest week
10.0%
Market size, estimated
$351Ka year
Peak month
July1.8× the quietest month
Top search term
portable toilet seat for toddlers27K searches a year

02 · Price

A sale here is worth $14.33.

Listings sell for $14.33 on average, from $8.19 to $34.11. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $14.33 that is $29K to $36K a year per listing.

Average price
$14.33under the $15 to $100 sweet spot
Price range
$8.19–$34.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
$29K–$36K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #15 within Potty Training. It carries 10,490 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#15in Potty Training
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
10,490per listing
Listings tracked
12

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Foldable Potty Seat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

9

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 224%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 62%

Demand

Foldable Potty Seat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Foldable Potty Seat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • portable toilet seat for toddlers27K/yr
  • foldable toilet seat for toddler22K/yr
  • frida potty seat17K/yr
  • travel toilet seat for toddlers25K/yr
  • foldable potty seat20K/yr
  • folding potty seat12K/yr
  • travel toilet seat14K/yr
  • frida toilet seat7K/yr
  • foldable toilet seat13K/yr
  • frida potty10K/yr

Reviews and returns

What reviews say buyers love and hate about Foldable Potty Seat

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
9%of negative reviews mention “Size-Overall”
2.3%of orders come back
“a bit small for my child”
A buyer, on “Size-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Foldable Potty Seat questions

Answered from the same tracked data.