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Foldable Changing Table

Fail

Shoppers spend an estimated $37K a year here, so Foldable Changing Table is a Fail.

Flapen Score
41
41 / 100
Ranks 1,495 of 2,472 Baby Products niches · −3 vs the category median of 44
Market size
$37K/yr35K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
42%top-5 click share · 29 brands · 72 sellers

Flapen Score

Foldable Changing Table against its category

The dotted line is the Baby Products average. Past it, Foldable Changing Table is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foldable Changing Table market on Amazon at a glance

Shoppers on Amazon United States searched for Foldable Changing Table 35K times last year and spent an estimated $37K. The top 5 brands take 52% of clicks. Demand peaks in Jul. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
1.3%
Market size, estimated
$37Ka year
Peak month
July1.8× the quietest month
Top search term
portable diaper changing station27K searches a year

02 · Price

A sale here is worth $84.82.

Listings sell for $84.82 on average, from $18.51 to $270.60. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $84.82 that is $0 to $8K a year per listing.

Average price
$84.82inside the $15 to $100 sweet spot
Price range
$18.51–$270.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #25 within Diapering. It carries 1,085 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
8.1%
Average rank
#25in Diapering
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,085per listing
Listings tracked
41

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
41 months

Products

Top Foldable Changing Table products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 falling

Sellers

72

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

42%

Top 20: 79%

Open market

43%

  • Brand 118%
  • Brand 213%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Foldable Changing Table search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Foldable Changing Table search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • portable diaper changing station27K/yr
  • baby changing station portable4K/yr
  • baby changing stations3K/yr

Reviews and returns

What reviews say buyers love and hate about Foldable Changing Table

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Quality-Overall”
3.9%of orders come back
“Poor quality control”
A buyer, on “Quality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Foldable Changing Table questions

Answered from the same tracked data.