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Flushable Wipes Kids

Fail

The average product has 36,807 reviews to catch up to, so Flushable Wipes Kids is a Fail.

Flapen Score
49
49 / 100
Top 29% of 2,472 Baby Products niches · +5 vs the category median of 44
Market size
$574K/yr237K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
72%top-5 click share · 8 brands · 159 sellers

Flapen Score

Flushable Wipes Kids against its category

The dotted line is the Baby Products average. Past it, Flushable Wipes Kids is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flushable Wipes Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Flushable Wipes Kids 237K times last year and spent an estimated $574K. The top 5 brands take 92% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 15.8% of those searches ended in a purchase.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $574K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
15.8%
Market size, estimated
$574Ka year
Peak month
August2.2× the quietest month
Top search term
flushable wipes kids118K searches a year

02 · Price

A sale here is worth $15.39.

Listings sell for $15.39 on average, from $3.93 to $32.32. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $15.39 that is $38K to $46K a year per listing.

Average price
$15.39inside the $15 to $100 sweet spot
Price range
$3.93–$32.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
$38K–$46K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #137 within Diapering. It carries 36,807 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#137in Diapering
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
36,807per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Flushable Wipes Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

159

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

4%

  • Brand 129%
  • Brand 227%
  • Brand 327%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (2 brands, 4%)

Demand

Flushable Wipes Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.2×

Search terms

Top Flushable Wipes Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flushable wipes kids118K/yr
  • kandoo flushable wipes38K/yr
  • flushable wipes for kids15K/yr
  • kids flushable wipes14K/yr
  • toddler flushable wipes12K/yr
  • kandoo wipes8K/yr
  • flushable toddler wipes8K/yr
  • toddler wipes flushable7K/yr
  • kandoo7K/yr
  • flushable wipes toddler3K/yr

Reviews and returns

What reviews say buyers love and hate about Flushable Wipes Kids

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Cleaning”
15%of negative reviews mention “Size-Overall”
0.2%of orders come back
“These wipes are very small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Flushable Wipes Kids questions

Answered from the same tracked data.