Flushable Wipes Kids
FailThe average product has 36,807 reviews to catch up to, so Flushable Wipes Kids is a Fail.
- Flapen Score
- 49 / 100Top 29% of 2,472 Baby Products niches · +5 vs the category median of 4449
- Market size
- $574K/yr237K searches / yr
- 90-day growth
- -1.9%search demand this quarter
- Competition
- 72%top-5 click share · 8 brands · 159 sellers
Flapen Score
Flushable Wipes Kids against its category
The dotted line is the Baby Products average. Past it, Flushable Wipes Kids is stronger. Inside it, weaker.
Market
The Flushable Wipes Kids market on Amazon at a glance
Shoppers on Amazon United States searched for Flushable Wipes Kids 237K times last year and spent an estimated $574K. The top 5 brands take 92% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 15.8% of those searches ended in a purchase.
Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $574K a year.
- Searches, last 12 months
- 237K
- Growth, 90 days vs prior 90
- -1.9%
- Conversion, latest week
- 15.8%
- Market size, estimated
- $574Ka year
- Peak month
- August2.2× the quietest month
- Top search term
- flushable wipes kids118K searches a year
02 · Price
A sale here is worth $15.39.
Listings sell for $15.39 on average, from $3.93 to $32.32. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $15.39 that is $38K to $46K a year per listing.
- Average price
- $15.39inside the $15 to $100 sweet spot
- Price range
- $3.93–$32.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $38K–$46K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #137 within Diapering. It carries 36,807 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #137in Diapering
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 36,807per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Flushable Wipes Kids products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Brand - Mama Bear Flushable Toddler Toilet Wipes Unscented Formulated without Fragrance Hypoallergenic Septic Safe 336 Count 8 Packs of 43
- Price
- $10.73
- Rating
- 4.4/5
- Reviews
- 5,003
- Age
- 5y ago

Flushable Wipes for Baby and Kids by Kandoo Sensitive and Unscented Formula Hypoallergenic Potty Training Wet Cleansing Cloths 42 Count Pack of 12
- Price
- $24.25
- Rating
- 4.5/5
- Reviews
- 5,353
- Age
- 16y ago

The Honest Company Toddler Hypoallergenic Flushable Wipes 126 Count
- Price
- $10.58
- Rating
- 4.6/5
- Reviews
- 814
- Age
- 2y ago

Flushable Wipes for Baby and Kids by Kandoo Sensitive and Unscented Formula Hypoallergenic Potty Training Wet Cleansing Cloths 50 Count Pack of 12
- Price
- $26.00
- Rating
- 4.5/5
- Reviews
- 4,168
- Age
- 14y ago

Charmin Flushable Wipes 160 Total Wipes (4 Packs of 40)
- Price
- $8.02
- Rating
- 4.4/5
- Reviews
- 32,969
- Age
- 7y ago
Trending
estimated 90-day click momentum
Coterie Flushable Wipes for Toddlers Designed for Potty Training Safe for Sensitive Skin Hypoallergenic 99% Water Plant-Based Fragrance Free Sewer & Septic Safe 4 Pack (224 Wipes)
- Price
- $32.32
- Rating
- 4.7/5
- Reviews
- 88
- Age
- 6mo ago

The Honest Company Hypoallergenic Toddler Flushable Wipes 42 Count
- Price
- $3.93
- Rating
- 4.6/5
- Reviews
- 814
- Age
- 2y ago

The Honest Company Flushable Wipes for Sensitive Skin Hypoallergenic Fragrance-Free Gilded Wings Design 126 Count
- Price
- $10.61
- Rating
- 4.6/5
- Reviews
- 7,141
- Age
- 1y ago

The Honest Company Flushable Wipes for Sensitive Skin Hypoallergenic Fragrance-Free Tropical Leaves Design 336 Count (8 Packs of 42)
- Price
- $25.59
- Rating
- 4.6/5
- Reviews
- 7,141
- Age
- 3y ago

Cottonelle GentlePlus Flushable Wet Wipes with Aloe & Vitamin E 4 Flip-Top Packs 42 Wipes Per Pack (168 Total Wipes) Packaging May Vary
- Price
- $7.73
- Rating
- 4.7/5
- Reviews
- 184,245
- Age
- 5y ago
Newest
by launch date
Coterie Flushable Wipes for Toddlers Designed for Potty Training Safe for Sensitive Skin Hypoallergenic 99% Water Plant-Based Fragrance Free Sewer & Septic Safe 4 Pack (224 Wipes)
- Price
- $32.32
- Rating
- 4.7/5
- Reviews
- 88
- Age
- 6mo ago

The Honest Company Flushable Wipes for Sensitive Skin Hypoallergenic Fragrance-Free Gilded Wings Design 126 Count
- Price
- $10.61
- Rating
- 4.6/5
- Reviews
- 7,141
- Age
- 1y ago

The Honest Company Toddler Hypoallergenic Flushable Wipes 126 Count
- Price
- $10.58
- Rating
- 4.6/5
- Reviews
- 814
- Age
- 2y ago

The Honest Company Hypoallergenic Flushable Wipes for Sensitive Skin Tropical Leaves 126 Count
- Price
- $11.11
- Rating
- 4.6/5
- Reviews
- 7,141
- Age
- 2y ago

The Honest Company Hypoallergenic Toddler Flushable Wipes 42 Count
- Price
- $3.93
- Rating
- 4.6/5
- Reviews
- 814
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
159
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
4%
- Kandoo29%
- The Honest Company27%
- Mama Bear27%
- Cottonelle6%
- Charmin4%
- Coterie4%
- Open — no brand owns it (2 brands, 4%)
Demand
Flushable Wipes Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.2×
Search terms
Top Flushable Wipes Kids search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- flushable wipes kids118K/yr
- kandoo flushable wipes38K/yr
- flushable wipes for kids15K/yr
- kids flushable wipes14K/yr
- toddler flushable wipes12K/yr
- kandoo wipes8K/yr
- flushable toddler wipes8K/yr
- toddler wipes flushable7K/yr
- kandoo7K/yr
- flushable wipes toddler3K/yr
Reviews and returns
What reviews say buyers love and hate about Flushable Wipes Kids
We read the reviews and the return reasons for every product selling here.
“These wipes are very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flushable Wipes Kids questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









