Fleece Swaddle
FailThe top 5 brands take 100% of clicks, so Fleece Swaddle is a Fail.
- Flapen Score
- 23 / 100Ranks 2,398 of 2,472 Baby Products niches · −21 vs the category median of 4423
- Market size
- $43K/yr138K searches / yr
- 90-day growth
- -42.0%search demand this quarter
- Competition
- 67%top-5 click share · 5 brands · 12 sellers
Flapen Score
Fleece Swaddle against its category
The dotted line is the Baby Products average. Past it, Fleece Swaddle is stronger. Inside it, weaker.
Market
The Fleece Swaddle market on Amazon at a glance
Shoppers on Amazon United States searched for Fleece Swaddle 138K times last year and spent an estimated $43K. All 5 brands take every click. Flapen scores it 23 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -42.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- -42.0%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $43Ka year
- Top search term
- halo fleece sleepsack18K searches a year
02 · Price
A sale here is worth $29.62.
Listings sell for $29.62 on average, from $15.64 to $34.46. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $29.62 that is $0 to $3K a year per listing.
- Average price
- $29.62inside the $15 to $100 sweet spot
- Price range
- $15.64–$34.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 5.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within Bedding. It carries 9,007 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #129in Bedding
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 9,007per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Fleece Swaddle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HALO Micro-Fleece Sleepsack Swaddle 3-Way Adjustable Swaddle Blanket for Newborn and Infants TOG 3.0 for Cold Climates Hip Healthy Cream Newborn 0-3 Months
- Price
- $33.44
- Rating
- 4.8/5
- Reviews
- 17,301
- Age
- 21y ago

HALO Micro-Fleece Sleepsack Swaddle 3-Way Adjustable Swaddle Blanket for Newborn and Infants TOG 3.0 for Cold Climates Hip Healthy Baby Blue Newborn 0-3 Months
- Price
- $33.37
- Rating
- 4.8/5
- Reviews
- 17,301
- Age
- 21y ago

HALO Sleepsack Swaddle Plush Dot Velboa 3-Way Adjustable Swaddle Blanket TOG 3.0 for Cool Climates Pink Newborn 0-3 Months
- Price
- $34.10
- Rating
- 4.8/5
- Reviews
- 6,521
- Age
- 16y ago

HALO Sleepsack Swaddle 3-Way Adjustable Swaddle Blanket TOG 3.0 Velboa Plush Dots Cream Newborn 0-3 Months
- Price
- $34.39
- Rating
- 4.8/5
- Reviews
- 6,521
- Age
- 12y ago

BSTOPPT Fleece Newborn Sleep Sack Baby Swaddle 3-Way Adjustable Wearable Blanket 2 Pack Fleece Swaddling sleeping bag TOG 2.0 (Blue&Green 0-3 Months)
- Price
- $27.72
- Rating
- 4.4/5
- Reviews
- 1,828
- Age
- 1y ago
Trending
estimated 90-day click momentum
Slumber Buddy Baby Swaddle Sleep Sack 3-6 Months Houdini Proof Infant Zip Up Arms Out Hands Up Wearable Blanket for Boy Girl 1.0 TOG Zipper Warm Swaddler Wrap Sleeping Bag
- Price
- $21.64
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 1y ago

KeaBabies 3-Pack Organic Swaddles for Newborns Girls Boys with Hats - Soft Cotton Baby Sleep Sacks 0-3 Months Breathable Baby Hats and Swaddles 0-3 Months Newborn Essentials Must Haves (Nordic)
- Price
- $26.49
- Rating
- 4.6/5
- Reviews
- 389
- Age
- 2y ago

BSTOPPT Fleece Newborn Sleep Sack Baby Swaddle 3-Way Adjustable Wearable Blanket 2 Pack Fleece Swaddling sleeping bag TOG 2.0 (Gray & Pink 6-12 Months)
- Price
- $25.98
- Rating
- 4.4/5
- Reviews
- 1,828
- Age
- 1y ago

HALO 100% Cotton Sleepsack Swaddle 3-Way Adjustable Wearable Blanket TOG 1.5 Baby Blue Newborn 0-3 Months
- Price
- $34.46
- Rating
- 4.6/5
- Reviews
- 24,792
- Age
- 17y ago

HALO Micro-Fleece Sleepsack Swaddle 3-Way Adjustable Swaddle Blanket for Newborn and Infants TOG 3.0 for Cold Climates Hip Healthy Cozy Pandas Small 3-6 Months
- Price
- $33.52
- Rating
- 4.8/5
- Reviews
- 17,301
- Age
- 2y ago
Newest
by launch date
Slumber Buddy Baby Swaddle Sleep Sack 3-6 Months Houdini Proof Infant Zip Up Arms Out Hands Up Wearable Blanket for Boy Girl 1.0 TOG Zipper Warm Swaddler Wrap Sleeping Bag
- Price
- $21.64
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 1y ago

BSTOPPT Fleece Newborn Sleep Sack Baby Swaddle 3-Way Adjustable Wearable Blanket 2 Pack Fleece Swaddling sleeping bag TOG 2.0 (Blue&Green 0-3 Months)
- Price
- $27.72
- Rating
- 4.4/5
- Reviews
- 1,828
- Age
- 1y ago

BSTOPPT Fleece Newborn Sleep Sack Baby Swaddle 3-Way Adjustable Wearable Blanket 2 Pack Fleece Swaddling sleeping bag TOG 2.0 (Gray & Pink 0-3 Months)
- Price
- $26.47
- Rating
- 4.4/5
- Reviews
- 1,828
- Age
- 1y ago

BSTOPPT Fleece Newborn Sleep Sack Baby Swaddle 3-Way Adjustable Wearable Blanket 2 Pack Fleece Swaddling sleeping bag TOG 2.0 (Gray & Pink 6-12 Months)
- Price
- $25.98
- Rating
- 4.4/5
- Reviews
- 1,828
- Age
- 1y ago

BSTOPPT Fleece Newborn Sleep Sack Baby Swaddle 3-Way Adjustable Wearable Blanket 2 Pack Fleece Swaddling sleeping bag TOG 2.0 (Blue&Green 3-6 Months)
- Price
- $26.34
- Rating
- 4.4/5
- Reviews
- 1,828
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
12
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
0%
- HALO79%
- BSTOPPT12%
- KeaBabies5%
- Slumber Buddy3%
- Gerber1%
- Open — no brand owns it (0%)
Demand
Fleece Swaddle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0× · 8 of 12 months tracked
Search terms
Top Fleece Swaddle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- halo fleece sleepsack18K/yr
- halo sleepsack swaddle fleece10K/yr
- fleece swaddle16K/yr
- warm swaddles for newborns11K/yr
- halo fleece swaddle7K/yr
- fleece swaddle newborn9K/yr
- halo sleep sack fleece6K/yr
- halo microfleece sleep sack swaddle5K/yr
- fleece halo sleep sack swaddle6K/yr
- warm swaddle5K/yr
Reviews and returns
What reviews say buyers love and hate about Fleece Swaddle
We read the reviews and the return reasons for every product selling here.
“runs big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fleece Swaddle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









