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Flannel Crib Sheet

Fail

Demand is soft, at -76.1% this quarter, so Flannel Crib Sheet is a Fail.

Flapen Score
34
34 / 100
Ranks 2,050 of 2,472 Baby Products niches · −10 vs the category median of 44
Market size
$27K/yr110K searches / yr
90-day growth
-76.1%search demand this quarter
Competition
57%top-5 click share · 14 brands · 17 sellers

Flapen Score

Flannel Crib Sheet against its category

The dotted line is the Baby Products average. Past it, Flannel Crib Sheet is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flannel Crib Sheet market on Amazon at a glance

Shoppers on Amazon United States searched for Flannel Crib Sheet 110K times last year and spent an estimated $27K. The top 5 brands take 73% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -76.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-76.1%
Conversion, latest week
1.2%
Market size, estimated
$27Ka year
Peak month
November45.0× the quietest month
Top search term
flannel crib sheets54K searches a year

02 · Price

A sale here is worth $19.83.

Listings sell for $19.83 on average, from $8.70 to $34.63. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $19.83 that is $0 to $2K a year per listing.

Average price
$19.83inside the $15 to $100 sweet spot
Price range
$8.70–$34.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #181 within Bedding. It carries 2,979 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
9.3%
Average rank
#181in Bedding
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
2,979per listing
Listings tracked
24

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Flannel Crib Sheet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

17

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

21%

  • Brand 123%
  • Brand 219%
  • Brand 317%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Flannel Crib Sheet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 45.0×

Search terms

Top Flannel Crib Sheet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flannel crib sheets54K/yr
  • flannel crib sheets fitted30K/yr
  • flannel crib sheet21K/yr
  • crib flannel sheets4K/yr

Reviews and returns

What reviews say buyers love and hate about Flannel Crib Sheet

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Soft Feel”
10%of negative reviews mention “Material Quality”
1.9%of orders come back
“Cheap material”
A buyer, on “Material Quality”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Flannel Crib Sheet questions

Answered from the same tracked data.