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Fisher Price Sit Me Up

Fail

The top 5 brands take 98% of clicks, so Fisher Price Sit Me Up is a Fail.

Flapen Score
31
31 / 100
Ranks 2,194 of 2,472 Baby Products niches · −13 vs the category median of 44
Market size
$144K/yr137K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
66%top-5 click share · 6 brands · 37 sellers

Flapen Score

Fisher Price Sit Me Up against its category

The dotted line is the Baby Products average. Past it, Fisher Price Sit Me Up is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fisher Price Sit Me Up market on Amazon at a glance

Shoppers on Amazon United States searched for Fisher Price Sit Me Up 137K times last year and spent an estimated $144K. The top 5 brands take 98% of clicks. Demand peaks in Nov. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
2.0%
Market size, estimated
$144Ka year
Peak month
November1.9× the quietest month
Top search term
bimbo seat for babies19K searches a year

02 · Price

A sale here is worth $51.53.

Listings sell for $51.53 on average, from $41.22 to $75.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $51.53 that is $13K to $26K a year per listing.

Average price
$51.53inside the $15 to $100 sweet spot
Price range
$41.22–$75.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$13K–$26K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #46 within Activity & Entertainment. It carries 11,064 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
93%
Out of stock, average day
0.5%
Average rank
#46in Activity & Entertainment
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
11,064per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Fisher Price Sit Me Up products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

37

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 26%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Fisher Price Sit Me Up search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Fisher Price Sit Me Up search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bimbo seat for babies19K/yr
  • fisher price sit me up floor seat26K/yr
  • fisher price sit me up16K/yr
  • baby sitting activity center15K/yr
  • fisher price portable baby chair8K/yr
  • sit up pillow for baby10K/yr
  • activity seat6K/yr
  • activity seat for baby 6-12 months7K/yr
  • fisher price floor seat6K/yr
  • fisher price sit me up chair5K/yr

Reviews and returns

What reviews say buyers love and hate about Fisher Price Sit Me Up

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Ease Of Use”
4.7%of orders come back
“Not easy of use”
A buyer, on “Ease Of Use”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fisher Price Sit Me Up questions

Answered from the same tracked data.