Fisher Price Rocker

Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $219K a year.

Searches, last 12 months

305K

Growth, 90 days vs prior 90

-5.1%

Conversion, latest week

0.9%

Market size, estimated

$219Ka year

Peak month

July1.5× the quietest month

Top search term

ingenuity baby bouncer72K searches a year

Listings sell for $75.54 on average, from $29.70 to $177.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $75.54 that is $8K to $19K a year per listing.

Average price

$75.54inside the $15 to $100 sweet spot

Price range

$29.70–$177.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$8K–$19K

Returns

5.1%of orders · Amazon United States median 2.1%

39% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #22 within Activity & Entertainment. It carries 4,353 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

39%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#22in Activity & Entertainment

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

4,353per listing

Listings tracked

23

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

36 months