Fisher Price Baby Swing

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $256K a year.

Searches, last 12 months

246K

Growth, 90 days vs prior 90

-11.6%

Conversion, latest week

0.9%

Market size, estimated

$256Ka year

Peak month

July1.5× the quietest month

Top search term

fisher price baby swing67K searches a year

Listings sell for $111.97 on average, from $22.77 to $199.09. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $111.97 that is $11K to $28K a year per listing.

Average price

$111.97above the $15 to $100 sweet spot

Price range

$22.77–$199.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$11K–$28K

Returns

4.3%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #9 within Activity & Entertainment. It carries 12,121 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

7.3%

Average rank

#9in Activity & Entertainment

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

12,121per listing

Listings tracked

13

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months