fisher price baby swing
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$111.97avg listing price — sweet spot $15–$100
Market size
Okay$256K$256K/yr · 246K searches
Price range
Okay$22.77–$199.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad12,121.08avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fisher price baby swing is a $256K/yr Amazon United States market (246K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
fisher price baby swing market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $224K–$280K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 7.3%
- Avg brand age
- 43 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Graco67%
- Ingenuity19%
- Little Tikes11%
- Bright Starts3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top fisher price baby swing search terms
- fisher price baby swing67K/yr
- fisher price swing44K/yr
- graco simple sway swing52K/yr
- graco simple sway baby swing15K/yr
- fisher price swings for babies19K/yr
- baby swing fisher price10K/yr
- snugapuppy swing6K/yr
- fisher price cradle swing6K/yr
- graco simple sway5K/yr
- fisher-price baby swing4K/yr
Top fisher price baby swing products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Graco Simple Sway Portable Baby Swing for Infants Newborn Swing with 15 Songs and Sounds Great Gift for New Parents Baby Registry Must Have
Graco$131.494.5★22,368 rev
Ingenuity InLighten 5-Speed Baby Swing - Swivel Infant Seat 5 Point Safety Harness Nature Sounds Lights - Nally Owl
Ingenuity$143.954.4★1,044 rev
Graco DuetConnect LX Portable Baby Swing and Bouncer Multi-Direction Baby Bouncer Seat Multiple Swing Speeds Great Gift for New Parents Redmond
Graco$177.154.5★3,421 rev
Ingenuity InLighten 5-Speed Baby Swing - Swivel Infant Seat 5 Point Safety Harness Nature Sounds Lights - Van Elephant
Ingenuity$139.314.4★1,044 rev
Little Tikes 2-in-1 Snug n Secure Swing Magenta
Little Tikes$25.564.8★19,945 rev
Newest
by launch dateGraco Simple Sway Portable Baby Swing for Infants Newborn Swing with 15 Songs and Sounds Great Gift for New Parents Baby Registry Must Have
Graco$131.4922,368 rev
Ingenuity InLighten 5-Speed Baby Swing - Swivel Infant Seat 5 Point Safety Harness Nature Sounds Lights - Nally Owl
Ingenuity$143.951,044 rev
Bright Starts Playful Paradise Portable Compact Automatic Baby Swing with Music Unisex Newborn +
Bright Starts$54.169,129 rev
Ingenuity InLighten 5-Speed Baby Swing - Swivel Infant Seat 5 Point Safety Harness Nature Sounds Lights - Van Elephant
Ingenuity$139.311,044 rev
Graco Simple Sway Baby Swing SidetoSide Motion Infant Swing with 6 Speeds Vibration Ivy
Graco$133.0822,368 rev
Trending
90-day click momentumGraco Simple Sway Portable Baby Swing for Infants Newborn Swing with 15 Songs and Sounds Great Gift for New Parents Baby Registry Must Have
Graco$131.494.5★
Little Tikes Snug n Secure Pink Swing with Adjustable Straps 2-in-1 for Baby and Toddlers Ages 9 Months - 4 Years 16D x 16.3W x 17H
Little Tikes$25.984.8★
Little Tikes Snug n Secure Blue Swing with Adjustable Straps 2-in-1 for Baby and Toddlers Ages 9 Months - 4 Years
Little Tikes$22.774.8★
Graco DuetSoothe Swing and Rocker with Removable Swing Seat and 6 Swinging Speeds for Toddler Swing Seat and Swing Chair
Graco$188.844.6★
Ingenuity InLighten 5-Speed Baby Swing - Swivel Infant Seat 5 Point Safety Harness Nature Sounds Lights - Van Elephant
Ingenuity$139.314.4★
What buyers say about fisher price baby swing
What buyers praise and complain about, mined from review topics.What buyers love
“The vibration feature is also nice”
“The overall build quality feels solid”
“Great value”
“Fun for toddlers”
“Well built”
“Easy to assemble”
“Comfortable”
“As advertised”
“Easy to wash”
“it still looks brand new”
What buyers complain about
“Breaks easily”
“Will not swing”
“Cant put together”
“Not great functionality”
“Not worth the price”
“So LOUD”
“Not the quality I expected”
“Batteries Die Quickly”
“Misleading Description”
“very poorly fitted”
Top return reasons
Common questions
- Is fisher price baby swing profitable to sell on Amazon United States?
- The niche generates $256K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Skip it (28/100).
- How competitive is the fisher price baby swing niche?
- 4 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fisher price baby swing?
- Top complaints mined from reviews: Durability, Swaying/Rocking, Assembly/Installation. The return rate is 4.3%.
- When does demand for fisher price baby swing peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the fisher price baby swing niche?
- Listings span $22.77–$199.09; the average listing price is $111.97 (sweet spot $15–$100). The average incumbent carries 12,121 reviews — the moat a new listing must climb.