fisher price activity table
Worth a lookShows a sweet-spot price point ($68.19 avg), but weak search conversion (1.1%) keeps it on the watch list.
Avg price
Great$68.19avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Market size
Good$400K$400K/yr · 534K searches
Price range
Good$21.42–$171.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Review moat
Bad6,438.6avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, fisher price activity table is a $400K/yr Amazon United States market (534K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
fisher price activity table market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $409K–$546K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #168
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 86%
- Out of stock
- 7.2%
- Avg brand age
- 35 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
64
Top-5 brand share
58%
Top 20: 95%
Top-5 click share
34%
Top 20: 72%
Open market
36%
- VTech20%
- Skip Hop15%
- LeapFrog9%
- Fisher-Price7%
- Baby Einstein7%
- Hewaurorion6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top fisher price activity table search terms
- baby activity table202K/yr
- baby play table34K/yr
- toddler activity center46K/yr
- fisher price activity center30K/yr
- baby standing toy34K/yr
- standing activity table for baby25K/yr
- standing toys for babies 6-12 months10K/yr
- baby stand13K/yr
- montessori activity center12K/yr
- sit and play for babies16K/yr
Top fisher price activity table products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Skip Hop Baby Activity Center: Interactive Play Center with 3-Stage Grow-with-Me Functionality 4mo+ Explore & More
Skip Hop$133.614.8★12,739 rev
VTech Magic Star Learning Table (Frustration Free Packaging) Yellow
VTech$41.214.8★9,437 rev
LeapFrog Little Office Learning Center (Frustration Free Packaging) Green
LeapFrog$53.004.7★6,118 rev
VTech Buzz and Learn Activity Table with Seven Interactive Play Zones Blue
VTech$33.144.5★226 rev
Hewaurorion Wooden Activity Table for Toddlers 1-3 9 in 1 Montessori Sensory Table with Bead Maze Shape Sorter Fishing Game Baby Activity Table Learning Toys for 1 2 3 Year Old Boys Girls
Hewaurorion$44.744.4★486 rev
Newest
by launch date
WEYARIXA Baby Toy- Engaging Baby Musical Toys for 6 12 18 Months Old- Safe Sturdy and Fun (11.8 x 11.8 x 12.2 inches)
WEYARIXA$28.5320 rev
Fisher-Price Baby & Toddler Toy Laugh & Learn 4-in-1 Activity Table & Art Easel with Educational Music for Ages 6+ Months Multilanguage Version
Fisher-Price$54.27433 rev
VTech Buzz and Learn Activity Table with Seven Interactive Play Zones Blue
VTech$33.14226 rev
VTech Buzz and Learn Activity Table with Seven Interactive Play Zones Pink
VTech$34.89226 rev
Hewaurorion Wooden Activity Table for Toddlers 1-3 9 in 1 Montessori Sensory Table with Bead Maze Shape Sorter Fishing Game Baby Activity Table Learning Toys for 1 2 3 Year Old Boys Girls
Hewaurorion$44.74486 rev
Trending
90-day click momentumWEYARIXA Baby Toy- Engaging Baby Musical Toys for 6 12 18 Months Old- Safe Sturdy and Fun (11.8 x 11.8 x 12.2 inches)
WEYARIXA$28.534.0★
Little Acorn 4-in-1 Baby Activity Center | Montessori-Inspired Design | 8 Interactive Toys | Tummy Time Exersaucer & Toddler Table | Shower Gift | Essential (Sun)
little acorn$134.644.7★
Time Followers 6-in-1 Baby Activity Center | 4 Stage Montessori-Inspired Toys | Grow Stationary Standing Toddler Table | Jumpers & Bouncers | Must Have for Boy & Girl 6 12 24+ Month Old (White)
Time Followers$107.694.5★
VTech Buzz and Learn Activity Table with Seven Interactive Play Zones Blue
VTech$33.144.5★
Hewaurorion Wooden Activity Table for Toddlers 1-3 9 in 1 Montessori Sensory Table with Bead Maze Shape Sorter Fishing Game Baby Activity Table Learning Toys for 1 2 3 Year Old Boys Girls
Hewaurorion$44.744.4★
Common questions
- Is fisher price activity table profitable to sell on Amazon United States?
- The niche generates $400K/yr across 50 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the fisher price activity table niche?
- 27 brands and 64 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 58% of demand.
- When does demand for fisher price activity table peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the fisher price activity table niche?
- Listings span $21.42–$171.78; the average listing price is $68.19 (sweet spot $15–$100). The average incumbent carries 6,439 reviews — the moat a new listing must climb.