First Time Mom Gifts

Shoppers searched for this 593K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +51.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $254K a year.

Searches, last 12 months

593K

Growth, 90 days vs prior 90

+51.3%

Conversion, latest week

2.0%

Market size, estimated

$254Ka year

Top search term

first time mom gifts224K searches a year

Listings sell for $21.08 on average, from $5.66 to $64.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $21.08 that is $2K to $5K a year per listing.

Average price

$21.08inside the $15 to $100 sweet spot

Price range

$5.66–$64.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.0%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #10,838 within Gifts. It carries 2,467 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

98%

Out of stock, average day

0.7%

Average rank

#10,838in Gifts

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

2,467per listing

Listings tracked

98

21 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

6Amazon's first-year sales bar

Average brand age

29 months