First Time Mom Gift

Shoppers searched for this 744K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $318K a year.

Searches, last 12 months

744K

Growth, 90 days vs prior 90

+10.9%

Conversion, latest week

2.3%

Market size, estimated

$318Ka year

Peak month

December5.0× the quietest month

Top search term

mom to be gift283K searches a year

Listings sell for $18.85 on average, from $5.66 to $42.88. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $18.85 that is $2K to $5K a year per listing.

Average price

$18.85inside the $15 to $100 sweet spot

Price range

$5.66–$42.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.1%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #9,962 within Gifts. It carries 2,985 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#9,962in Gifts

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

2,985per listing

Listings tracked

54

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

29 months