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Fireplace Gate

Fail

Demand is soft, at -33.0% this quarter, so Fireplace Gate is a Fail.

Flapen Score
28
28 / 100
Ranks 2,297 of 2,472 Baby Products niches · −16 vs the category median of 44
Market size
$72K/yr137K searches / yr
90-day growth
-33.0%search demand this quarter
Competition
72%top-5 click share · 12 brands · 18 sellers

Flapen Score

Fireplace Gate against its category

The dotted line is the Baby Products average. Past it, Fireplace Gate is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fireplace Gate market on Amazon at a glance

Shoppers on Amazon United States searched for Fireplace Gate 137K times last year and spent an estimated $72K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-33.0%
Conversion, latest week
0.7%
Market size, estimated
$72Ka year
Peak month
October3.8× the quietest month
Top search term
fireplace baby gate29K searches a year

02 · Price

A sale here is worth $76.51.

Listings sell for $76.51 on average, from $12.81 to $135.10. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $76.51 that is $0 to $8K a year per listing.

Average price
$76.51inside the $15 to $100 sweet spot
Price range
$12.81–$135.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
8.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #686 within Safety. It carries 4,136 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
82%
Out of stock, average day
4.6%
Average rank
#686in Safety
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
4,136per listing
Listings tracked
17

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Fireplace Gate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

18

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

11%

  • Brand 135%
  • Brand 228%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (6 brands, 11%)

Demand

Fireplace Gate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Fireplace Gate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fireplace baby gate29K/yr
  • baby gate for fireplace22K/yr
  • fireplace gate baby proof26K/yr
  • fireplace baby proofing gate7K/yr
  • baby gate fireplace5K/yr
  • gate for fireplace child proof7K/yr
  • fire place baby gate4K/yr
  • wood stove safety gate7K/yr
  • pellet stove child guard3K/yr
  • baby proof fireplace gate3K/yr

Reviews and returns

What reviews say buyers love and hate about Fireplace Gate

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Strength”
14%of negative reviews mention “Strength”
8.0%of orders come back
“Also very flimsy”
A buyer, on “Strength”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fireplace Gate questions

Answered from the same tracked data.