feeding supplies
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great$5.20–$73.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Good$14.37avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,172.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$33K$33K/yr · 199K searches
According to Flapen's Amazon United States niche tracking, feeding supplies is a $33K/yr Amazon United States market (199K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jul–Sep. Verdict: Skip it — 46/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
feeding supplies market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $43K–$57K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 4.8%
- Avg brand age
- 44 months
- Avg seller age
- 151 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
40 falling
Sellers
76
Top-5 brand share
50%
Top 20: 85%
Top-5 click share
28%
Top 20: 60%
Open market
47%
- Eascrozn22%
- PandaEar12%
- Munchkin7%
- Momcozy5%
- Itzy Ritzy4%
- WeeSprout3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.Peak months: Jul, Sep · busiest ÷ quietest = 2.0×
Top feeding supplies search terms
- toddler eating essentials70K/yr
- toddler feeding supplies69K/yr
- feeding supplies15K/yr
- toddler feeding15K/yr
- 1 year old eating essentials10K/yr
- toddler eating12K/yr
- toddler supplies7K/yr
Top feeding supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eascrozn Baby Feeding Set 2 Pack Silicone Divided Suction Plates for Baby 2 Pack Spoons and Forks Set BPA Free Baby Led Weaning Supplies for Toddler Utensils
Eascrozn$9.754.7★1,665 rev
PandaEar 3 Pack Baby Bowls with Suction| Stay Put Silicone Food Bowl for Babies Kids Toddlers Infants| Food Grade Soft Safe BPA-Free Silicone (Multi-Color)
PandaEar$9.864.4★5,901 rev
Eascrozn Toddler Utensils 6 Pack kids Silverware Set with Silicone Handle 18/8 Stainless Steel Children Safe Forks and Spoons Dishwasher Safe
Eascrozn$7.664.8★3,254 rev
Itzy Ritzy Toddler Snack Cup - Spill-Proof Snack Cup for Toddlers with Soft Silicone Lid for Easy Food Access - Easy-To-Hold Kids Snacks Container With Handles - Ideal for 12 months & Up (Strawberry)
Itzy Ritzy$7.284.7★1,168 rev
Momcozy Baby Pouch Holder No Squeeze Baby Food & Juice Box Holder Mess-Free Easy Grip for Self-Feeding BPA-Free & DEHP-Free Must-Have for Babies Green
Momcozy$9.714.5★2,504 rev
Newest
by launch date
JELLDJK 24 PCS Silicone Baby Feeding Set Baby Led Weaning Supplies Includes Suction Bowls and Divided Plates Adjustable Silicone Bib Spoons&forks Training cup with straw (Green+Brown+Beige)
JELLDJK$36.46110 rev
Elk and Friends Kids Stainless Steel Divided Plates with Silicone Suction Sleeves | Lids Included | Suitable for Babies/Toddlers | Dishwasher Safe | Stay Put Dinnerware | Snack Dishes | 4 Pack
Elk and Friends$33.30860 rev
Infantino My 1st Tumbler 9 Oz Silicone Sippy Cup Lilac
Infantino$8.837,479 rev
Itzy Ritzy Toddler Snack Cup - Spill-Proof Snack Cup for Toddlers with Soft Silicone Lid for Easy Food Access - Easy-To-Hold Kids Snacks Container With Handles - Ideal for 12 months & Up (Strawberry)
Itzy Ritzy$7.281,168 rev
Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size
Momcozy$41.19691 rev
Trending
90-day click momentumMomcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size
Momcozy$41.194.3★
Organic Nursing Pads - 14 Washable Breast Pads for Breastfeeding Wash Bag Viscose Derived from Bamboo Reusable Nipple Covers for Breastfeeding Essentials Soft & Absorbent (Neutrals L 5)
KeaBabies$16.234.6★
Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size
Silverette$59.644.5★
JELLDJK 24 PCS Silicone Baby Feeding Set Baby Led Weaning Supplies Includes Suction Bowls and Divided Plates Adjustable Silicone Bib Spoons&forks Training cup with straw (Green+Brown+Beige)
JELLDJK$36.464.5★
Moonkie Silicone Placemats for Baby & Kid Stain-Proof Non-Slip Toddler Food Mats Eating Table Mat with 2 Packs
Moonkie$9.784.7★
What buyers say about feeding supplies
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality cups”
“Cleans easily”
“Easy to clean”
“I really like the size”
“Never leaks”
“they are affordable”
“durable material”
“Color is accurate”
“They are perfect for feeding”
“As pictured”
What buyers complain about
“Not Leak proof”
“Not easy to use”
“HARD TO CLEAN”
“Size runs small”
“Do not stick well at all”
“Breaks easily”
“Awful quality”
“Did not work”
“Waste of money”
“So flimsy”
Top return reasons
Common questions
- Is feeding supplies profitable to sell on Amazon United States?
- The niche generates $33K/yr across 70 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the feeding supplies niche?
- 40 brands and 76 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in feeding supplies?
- Top complaints mined from reviews: Leak-Proof, Ease Of Use, Ease Of Cleaning. The return rate is 1.8%.
- When does demand for feeding supplies peak?
- Demand peaks in Jul–Sep; the busiest month runs 2.0× the quietest.
- What does it cost to enter the feeding supplies niche?
- Listings span $5.20–$73.07; the average listing price is $14.37 (sweet spot $15–$100). The average incumbent carries 8,173 reviews — the moat a new listing must climb.