Feeding Supplies
FailShoppers spend an estimated $33K a year here, so Feeding Supplies is a Fail.
- Flapen Score
- 46 / 100Top 41% of 2,472 Baby Products niches · +2 vs the category median of 4446
- Market size
- $33K/yr199K searches / yr
- 90-day growth
- -8.2%search demand this quarter
- Competition
- 28%top-5 click share · 40 brands · 76 sellers
Flapen Score
Feeding Supplies against its category
The dotted line is the Baby Products average. Past it, Feeding Supplies is stronger. Inside it, weaker.
Market
The Feeding Supplies market on Amazon at a glance
Shoppers on Amazon United States searched for Feeding Supplies 199K times last year and spent an estimated $33K. The top 5 brands take 50% of clicks. Demand peaks in Jul–Sep. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.
- Searches, last 12 months
- 199K
- Growth, 90 days vs prior 90
- -8.2%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $33Ka year
- Peak month
- September2.0× the quietest month
- Top search term
- toddler eating essentials70K searches a year
02 · Price
A sale here is worth $14.37.
Listings sell for $14.37 on average, from $5.20 to $73.07. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.37 that is $0 to $1K a year per listing.
- Average price
- $14.37under the $15 to $100 sweet spot
- Price range
- $5.20–$73.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #22 within Solid Feeding. It carries 8,173 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 4.8%
- Average rank
- #22in Solid Feeding
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 8,173per listing
- Listings tracked
- 70
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Feeding Supplies products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Eascrozn Baby Feeding Set 2 Pack Silicone Divided Suction Plates for Baby 2 Pack Spoons and Forks Set BPA Free Baby Led Weaning Supplies for Toddler Utensils
- Price
- $9.75
- Rating
- 4.7/5
- Reviews
- 1,665
- Age
- 2y ago

PandaEar 3 Pack Baby Bowls with Suction| Stay Put Silicone Food Bowl for Babies Kids Toddlers Infants| Food Grade Soft Safe BPA-Free Silicone (Multi-Color)
- Price
- $9.86
- Rating
- 4.4/5
- Reviews
- 5,901
- Age
- 3y ago

Eascrozn Toddler Utensils 6 Pack kids Silverware Set with Silicone Handle 18/8 Stainless Steel Children Safe Forks and Spoons Dishwasher Safe
- Price
- $7.66
- Rating
- 4.8/5
- Reviews
- 3,254
- Age
- 2y ago

Itzy Ritzy Toddler Snack Cup - Spill-Proof Snack Cup for Toddlers with Soft Silicone Lid for Easy Food Access - Easy-To-Hold Kids Snacks Container With Handles - Ideal for 12 months & Up (Strawberry)
- Price
- $7.28
- Rating
- 4.7/5
- Reviews
- 1,168
- Age
- 1y ago

Momcozy Baby Pouch Holder No Squeeze Baby Food & Juice Box Holder Mess-Free Easy Grip for Self-Feeding BPA-Free & DEHP-Free Must-Have for Babies Green
- Price
- $9.71
- Rating
- 4.5/5
- Reviews
- 2,504
- Age
- 2y ago
Trending
estimated 90-day click momentum
Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size
- Price
- $41.19
- Rating
- 4.3/5
- Reviews
- 691
- Age
- 2y ago

Organic Nursing Pads - 14 Washable Breast Pads for Breastfeeding Wash Bag Viscose Derived from Bamboo Reusable Nipple Covers for Breastfeeding Essentials Soft & Absorbent (Neutrals L 5)
- Price
- $16.23
- Rating
- 4.6/5
- Reviews
- 32,721
- Age
- 3y ago

Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size
- Price
- $59.64
- Rating
- 4.5/5
- Reviews
- 7,197
- Age
- 12y ago

JELLDJK 24 PCS Silicone Baby Feeding Set Baby Led Weaning Supplies Includes Suction Bowls and Divided Plates Adjustable Silicone Bib Spoons&forks Training cup with straw (Green+Brown+Beige)
- Price
- $36.46
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 11mo ago

Moonkie Silicone Placemats for Baby & Kid Stain-Proof Non-Slip Toddler Food Mats Eating Table Mat with 2 Packs
- Price
- $9.78
- Rating
- 4.7/5
- Reviews
- 4,199
- Age
- 5y ago
Newest
by launch date
JELLDJK 24 PCS Silicone Baby Feeding Set Baby Led Weaning Supplies Includes Suction Bowls and Divided Plates Adjustable Silicone Bib Spoons&forks Training cup with straw (Green+Brown+Beige)
- Price
- $36.46
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 11mo ago

Elk and Friends Kids Stainless Steel Divided Plates with Silicone Suction Sleeves | Lids Included | Suitable for Babies/Toddlers | Dishwasher Safe | Stay Put Dinnerware | Snack Dishes | 4 Pack
- Price
- $33.30
- Rating
- 4.7/5
- Reviews
- 860
- Age
- 1y ago

Infantino My 1st Tumbler 9 Oz Silicone Sippy Cup Lilac
- Price
- $8.83
- Rating
- 4.5/5
- Reviews
- 7,479
- Age
- 1y ago

Itzy Ritzy Toddler Snack Cup - Spill-Proof Snack Cup for Toddlers with Soft Silicone Lid for Easy Food Access - Easy-To-Hold Kids Snacks Container With Handles - Ideal for 12 months & Up (Strawberry)
- Price
- $7.28
- Rating
- 4.7/5
- Reviews
- 1,168
- Age
- 1y ago

Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size
- Price
- $41.19
- Rating
- 4.3/5
- Reviews
- 691
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
40 falling
Sellers
76
Est. top-5 brand share
50%
Top 20: 85%
Est. top-5 click share
28%
Top 20: 60%
Open market
47%
- Eascrozn22%
- PandaEar12%
- Munchkin7%
- Momcozy5%
- Itzy Ritzy4%
- WeeSprout3%
Demand
Feeding Supplies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Sep · busiest ÷ quietest = 2.0×
Search terms
Top Feeding Supplies search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toddler eating essentials70K/yr
- toddler feeding supplies69K/yr
- feeding supplies15K/yr
- toddler feeding15K/yr
- 1 year old eating essentials10K/yr
- toddler eating12K/yr
- toddler supplies7K/yr
Reviews and returns
What reviews say buyers love and hate about Feeding Supplies
We read the reviews and the return reasons for every product selling here.
“Not Leak proof”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Feeding Supplies questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









