Evenflo Pacifier

Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.

Searches, last 12 months

379K

Growth, 90 days vs prior 90

+2.8%

Conversion, latest week

4.5%

Market size, estimated

$196Ka year

Peak month

August1.6× the quietest month

Top search term

nanobebe pacifier114K searches a year

Listings sell for $11.56 on average, from $5.78 to $23.03. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $11.56 that is $6K to $9K a year per listing.

Average price

$11.56under the $15 to $100 sweet spot

Price range

$5.78–$23.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

2.0%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #47 within Baby Care. It carries 16,880 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

10.0%

Average rank

#47in Baby Care

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

16,880per listing

Listings tracked

23

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

62 months