Is evenflo nipples profitable to sell on Amazon United States?

The niche generates $1.5M/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.2%. Flapen's verdict: Skip it (42/100).

How competitive is the evenflo nipples niche?

1 brands and 26 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in evenflo nipples?

Top complaints mined from reviews: Leak-Proof, Functionality-Overall, Size-Overall. The return rate is 5.1% — above our launch gate.

When does demand for evenflo nipples peak?

Demand peaks in Feb–Aug; the busiest month runs 2.5× the quietest.

What does it cost to enter the evenflo nipples niche?

Listings span $8.65–$56.80; the average listing price is $20.49 (sweet spot $15–$100). The average incumbent carries 1,295 reviews — the moat a new listing must climb.

evenflo nipples

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$20.49

avg listing price — sweet spot $15–$100

Market size

Great$1.5M

$1.5M/yr · 863K searches

Price range

Great$8.65–$56.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,295

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Growth

Bad-29.2%

90-day search growth — must beat 0% to launch

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Returns

According to Flapen's Amazon United States niche tracking, evenflo nipples is a $1.5M/yr Amazon United States market (863K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Aug. Verdict: Skip it — 42/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

evenflo nipples market data

Units sold / yr: 50K–60K; avg 6,000–8,000/product
Revenue / yr: $1.0M–$1.2M; units × avg price
Conversion rate: 8.3%
Avg BSR: #31
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 47 months
Avg seller age: 125 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Evenflo100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.2% search growth over the last 90 days.

Peak months: Feb, Aug · busiest ÷ quietest = 2.5×

Open Trend

Top evenflo nipples search terms

evenflo wide neck nipple295K/yr -31.6%7.8% conv.
evenflo balance wide neck nipple249K/yr -29.7%6.3% conv.
evenflo nipples73K/yr -26.5%4.1% conv.
evenflo standard neck bottles19K/yr -1.1%6.7% conv.
evenflo nipples 0-3 months18K/yr +14.6%4.8% conv.
evenflo bottle nipples20K/yr -24.4%3.4% conv.
evenflo medium flow nipples15K/yr -14.1%19.3% conv.
evenflo slow flow nipples12K/yr +1.0%5.4% conv.
evenflo nipples 6-12 months9K/yr +38.9%5.1% conv.
evenflo nipple12K/yr -1.3%3.8% conv.

All search terms

Top evenflo nipples products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Evenflo Feeding Piece of 6 Balance Plus Wide Neck Nipples for The Balance Plus Wide Neck Baby Bottles 0 Months and Up

Evenflo$11.794.6★994 rev

Evenflo Feeding Balance + Wide Neck BPA-Free Silicone Medium Flow Baby Bottle Nipple - 3 Months+ 6ct

Evenflo$9.244.6★1,674 rev

Evenflo Feeding Premium Proflo Venting Balance Plus Wide Neck Baby Newborn and Infant Bottles - Developed by Pediatric Feeding Specialists - 5 Ounce (Pack of 6)

Evenflo$21.334.6★1,972 rev

Evenflo Feeding Premium Proflo Venting Balance Plus Wide Neck Baby Newborn and Infant Bottles - Helps Reduce Colic - 9 Ounce (Pack of 6)

Evenflo$21.794.6★2,524 rev

Evenflo Balance Plus Standard Neck Nipples for use with Evenflo Balance Plus Standard Neck Bottles Medium Flow for 3 Months and up 6-Pack

Evenflo$8.654.5★818 rev

Newest

by launch date

Evenflo Balance+ Glass Wide Neck Baby Bottles Clear 6 fl oz 6 Pack

Evenflo$56.8022 rev

3mo ago

Evenflo Feeding Piece of 6 Balance Plus Wide Neck Nipples for The Balance Plus Wide Neck Baby Bottles 0 Months and Up

Evenflo$11.79994 rev

7y ago

Evenflo Feeding Balance + Wide Neck BPA-Free Silicone Medium Flow Baby Bottle Nipple - 3 Months+ 6ct

Evenflo$9.241,674 rev

7y ago

Evenflo Balance Plus Standard Neck Nipples for use with Evenflo Balance Plus Standard Neck Bottles Medium Flow for 3 Months and up 6-Pack

Evenflo$8.65818 rev

7y ago

Evenflo Feeding Premium Proflo Venting Balance Plus Standard Neck Baby Newborn and Infant Bottles - Developed by Pediatric Feeding Specialists - 4 Ounce (Pack of 6)

Evenflo$24.071,511 rev

8y ago

What buyers say about evenflo nipples

What buyers praise and complain about, mined from review topics.

What buyers love

Breastfeeding Friendly18%

“Breastfeeding friendly”

Quality-Overall14%

“Overall great bottle”

Leak-Proof13%

“they dont leak”

Ease Of Cleaning11%

“Easy to Clean”

Value For Money8%

“Worth it”

Locking Mechanism7%

“Easy for baby to latch”

Size-Overall5%

“fit Avent bottles”

Ease Of Feeding3%

“make feeding more comfortable”

Advertised Vs Actual Product3%

“They work as advertised”

Ease Of Use2%

“Easy to use”

What buyers complain about

Leak-Proof26%

“Bottles leak like crazy”

Functionality-Overall6%

“Nothing works”

Size-Overall5%

“As you can see the original cap doesnt quite fit them”

Quality-Overall4%

“these particular bottles felt like a cheaper quality than the wide version”

Product Condition4%

“Sent dirty used bottles”

Ease Of Use3%

“usually takes several attempts”

Choking3%

“Ended up returning them they made my baby choke various times”

Age Suitability3%

“Bottles didnt work for our infant”

Ease Of Feeding3%

“often looks like hes choking while feeding”

Stuck/Fused Together3%

“Collapsing nipple”

Top return reasons

Size-Overall31%

Material Quality11%

Leak-Proof9%

Advertised Vs Actual Product8%

Product Condition6%

Functionality-Overall6%

Shape/Style5%

Age Suitability4%

Compatibility-Overall3%

Breastfeeding Friendly2%

Common questions

Is evenflo nipples profitable to sell on Amazon United States?: The niche generates $1.5M/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.2%. Flapen's verdict: Skip it (42/100).
How competitive is the evenflo nipples niche?: 1 brands and 26 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in evenflo nipples?: Top complaints mined from reviews: Leak-Proof, Functionality-Overall, Size-Overall. The return rate is 5.1% — above our launch gate.
When does demand for evenflo nipples peak?: Demand peaks in Feb–Aug; the busiest month runs 2.5× the quietest.
What does it cost to enter the evenflo nipples niche?: Listings span $8.65–$56.80; the average listing price is $20.49 (sweet spot $15–$100). The average incumbent carries 1,295 reviews — the moat a new listing must climb.

evenflo nipples

evenflo nipples market data

Competition & brand share

Demand & seasonality

Top evenflo nipples search terms

Top evenflo nipples products on Amazon

Top sellers

Newest

Trending

What buyers say about evenflo nipples

What buyers love

What buyers complain about

Top return reasons

Common questions

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