Esembly Cloth Diapers

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months

197K

Growth, 90 days vs prior 90

+11.3%

Conversion, latest week

1.1%

Market size, estimated

$69Ka year

Peak month

June1.7× the quietest month

Top search term

esembly cloth diapers74K searches a year

Listings sell for $33.24 on average, from $12.20 to $73.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $33.24 that is $0 to $3K a year per listing.

Average price

$33.24inside the $15 to $100 sweet spot

Price range

$12.20–$73.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.7%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #221 within Diapering. It carries 448 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

9.2%

Average rank

#221in Diapering

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

448per listing

Listings tracked

16

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months