Skip to content

Entrust Milk Powder

Fail

The top 5 products take 100% of clicks, so Entrust Milk Powder is a Fail.

Flapen Score
44
44 / 100
Ranks 1,202 of 2,472 Baby Products niches · on the category median
Market size
$47K/yr19K searches / yr
90-day growth
+19.1%search demand this quarter
Competition
100%top-5 click share · 2 brands · 7 sellers

Flapen Score

Entrust Milk Powder against its category

The dotted line is the Baby Products average. Past it, Entrust Milk Powder is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Entrust Milk Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Entrust Milk Powder 19K times last year and spent an estimated $47K. All 2 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+19.1%
Conversion, latest week
2.7%
Market size, estimated
$47Ka year
Top search term
entrust milk powder14K searches a year

02 · Price

A sale here is worth $93.35.

Listings sell for $93.35 on average, from $27.67 to $157.99. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $93.35 that is $9K to $23K a year per listing.

Average price
$93.35inside the $15 to $100 sweet spot
Price range
$27.67–$157.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$9K–$23K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 40.0% of listings are out of stock. The average listing ranks #7,611 within Baby Foods. It carries 40 reviews at 3.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
67%
Out of stock, average day
40.0%
Average rank
#7,611in Baby Foods
Average rating
3.20 starsAmazon United States average 4.42 stars
Average reviews
40per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Entrust Milk Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 234%

Demand

Entrust Milk Powder search demand

Weekly searches over the year. Pick a range.

400300Spike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

FAQ

Common Entrust Milk Powder questions

Answered from the same tracked data.