Enfamil Sensitive Baby Formula

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months

18K

Growth, 90 days vs prior 90

-22.5%

Conversion, latest week

1.6%

Market size, estimated

$19Ka year

Peak month

August2.5× the quietest month

Top search term

enfamil sensitive baby formula10K searches a year

Listings sell for $66.27 on average, from $32.85 to $240.79. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $66.27 that is $0 to $7K a year per listing.

Average price

$66.27inside the $15 to $100 sweet spot

Price range

$32.85–$240.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

0.1%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #20 within Baby Foods. It carries 4,371 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

8.7%

Average rank

#20in Baby Foods

Average rating

4.76 starsAmazon United States average 4.42 stars

Average reviews

4,371per listing

Listings tracked

14

The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

94 months