Is enfamil plant based formula profitable to sell on Amazon United States?

The niche generates $55K/yr across 5 tracked products. 90-day search growth is +37.5%. Flapen's verdict: Skip it (38/100).

How competitive is the enfamil plant based formula niche?

3 brands and 11 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in enfamil plant based formula?

Top complaints mined from reviews: Nutritional Content, Functionality-Overall, Smell. The return rate is 0.1%.

When does demand for enfamil plant based formula peak?

Demand peaks in Jan; the busiest month runs 2.3× the quietest.

What does it cost to enter the enfamil plant based formula niche?

Listings span $25.07–$147.46; the average listing price is $57.16 (sweet spot $15–$100). The average incumbent carries 2,115 reviews — the moat a new listing must climb.

enfamil plant based formula

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$57.16

avg listing price — sweet spot $15–$100

Growth

Good+37.5%

90-day search growth — must beat 0% to launch

Price range

Good$25.07–$147.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,115.2

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$55K

$55K/yr · 74K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, enfamil plant based formula is a $55K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 38/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

enfamil plant based formula market data

Units sold / yr: 4K–5K; avg 750–1,000/product
Revenue / yr: $229K–$286K; units × avg price
Conversion rate: 1.3%
Avg BSR: #60
Page quality: 0%
Prime: 100%
Sponsored: 40%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 144 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Enfamil90%
Good Start6%
Haven4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +37.5% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.3×

Open Trend

Top enfamil plant based formula search terms

enfamil plant based formula18K/yr +46.9%3.3% conv.
enfamil prosobee10K/yr +95.6%3.7% conv.
plant based formula11K/yr +4.2%2.4% conv.
enfamil soy plant based infant formula4K/yr +66.2%4.6% conv.
plant based baby formula8K/yr -14.0%1.7% conv.
enfamil simply plant based formula4K/yr +69.8%2.9% conv.
prosobee formula enfamil5K/yr +1.6%4.7% conv.
enfamil soy3K/yr +64.2%3.8% conv.
enfamil plant based2K/yr +86.7%3.3% conv.
prosobee2K/yr +47.6%7.1% conv.

All search terms

Top enfamil plant based formula products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 20.9 Oz Can

Enfamil$38.574.6★3,475 rev

Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 20.9 Oz Can 4 Count

Enfamil$147.464.6★3,475 rev

Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 32 Fl Oz Bottle (4 count)

Enfamil$46.804.6★3,475 rev

Good Start | Dr. Browns Soy-ease Pro Baby Formula Powder for Sensitive Tummies Dairy Free and Lactose Free for Fussiness and Gas Non-GMO 20 Oz

Good Start$27.884.0★71 rev

Haven Oat Toddler Formula Dairy Free European Oat Protein No Corn Syrup or Maltodextrin No Palm Oil Plant Based DHA Omega-3 Prebiotics & Probiotics Lutein 12+ Months 14.1oz

Haven$25.074.3★80 rev

Newest

by launch date

Good Start | Dr. Browns Soy-ease Pro Baby Formula Powder for Sensitive Tummies Dairy Free and Lactose Free for Fussiness and Gas Non-GMO 20 Oz

Good Start$27.8871 rev

1y ago

Haven Oat Toddler Formula Dairy Free European Oat Protein No Corn Syrup or Maltodextrin No Palm Oil Plant Based DHA Omega-3 Prebiotics & Probiotics Lutein 12+ Months 14.1oz

Haven$25.0780 rev

1y ago

Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 32 Fl Oz Bottle (4 count)

Enfamil$46.803,475 rev

6y ago

Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 20.9 Oz Can

Enfamil$38.573,475 rev

11y ago

Enfamil Prosobee Plant based Baby Formula for Sensitive Tummies Soy-based Plant Sourced Protein Vitamins for Immune Support Lactose-free Milk free Gluten free 20.9 Oz Can 4 Count

Enfamil$147.463,475 rev

13y ago

What buyers say about enfamil plant based formula

What buyers praise and complain about, mined from review topics.

What buyers love

Vegan/Organic17%

“Best formula”

Sensitivity-Overall17%

“Perfect for Sensitive Babies”

Solubility15%

“Easily dissolved and well tolerated by 1 year old”

Ingredients-Overall13%

“Our baby loves this formula”

Regulates Digestion13%

“it doesn't cause constipation”

Value For Money10%

“this was the best value we found”

Ease Of Use8%

“Small can yet is convenient”

Allergies2%

“It was such a relief to finally find something that worked for our little ones sensitive tummy”

Nutritional Content2%

“feedings became less stressful overall”

Comfort-Overall2%

“our baby seemed much more comfortable”

What buyers complain about

Nutritional Content17%

“This formula is no good high in corn syrup”

Functionality-Overall17%

“Did not work for us”

Smell17%

“Odd smell”

Taste-Overall17%

“The taste is different”

Value For Money17%

“This milk so expensive”

Thickness6%

“Its very thick and clumpy”

Allergies6%

“I got it to try bc my daughter has a milk allergy”

Solubility6%

“it didnt mix well still needed to stir it”

Common questions

Is enfamil plant based formula profitable to sell on Amazon United States?: The niche generates $55K/yr across 5 tracked products. 90-day search growth is +37.5%. Flapen's verdict: Skip it (38/100).
How competitive is the enfamil plant based formula niche?: 3 brands and 11 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in enfamil plant based formula?: Top complaints mined from reviews: Nutritional Content, Functionality-Overall, Smell. The return rate is 0.1%.
When does demand for enfamil plant based formula peak?: Demand peaks in Jan; the busiest month runs 2.3× the quietest.
What does it cost to enter the enfamil plant based formula niche?: Listings span $25.07–$147.46; the average listing price is $57.16 (sweet spot $15–$100). The average incumbent carries 2,115 reviews — the moat a new listing must climb.