Enfamil Plant Based Formula

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

74K

Growth, 90 days vs prior 90

+37.5%

Conversion, latest week

1.3%

Market size, estimated

$55Ka year

Peak month

January2.3× the quietest month

Top search term

enfamil plant based formula18K searches a year

Listings sell for $57.16 on average, from $25.07 to $147.46. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 750 to 1,000 of them. At $57.16 that is $43K to $57K a year per listing.

Average price

$57.16inside the $15 to $100 sweet spot

Price range

$25.07–$147.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

750–1,000

Revenue per listing a year

$43K–$57K

Returns

0.1%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Baby Foods. It carries 2,115 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#60in Baby Foods

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

2,115per listing

Listings tracked

5

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

72 months