Enfamil Gentlease Ready to Feed
FailThe top 5 brands take 100% of clicks, so Enfamil Gentlease Ready to Feed is a Fail.
- Flapen Score
- 40 / 100Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 4440
- Market size
- $169K/yr39K searches / yr
- 90-day growth
- +12.3%search demand this quarter
- Competition
- 82%top-5 click share · 2 brands · 19 sellers
Flapen Score
Enfamil Gentlease Ready to Feed against its category
The dotted line is the Baby Products average. Past it, Enfamil Gentlease Ready to Feed is stronger. Inside it, weaker.
Market
The Enfamil Gentlease Ready to Feed market on Amazon at a glance
Shoppers on Amazon United States searched for Enfamil Gentlease Ready to Feed 39K times last year and spent an estimated $169K. All 2 brands take every click. Demand peaks in Sep–Oct–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- +12.3%
- Conversion, latest week
- 6.1%
- Market size, estimated
- $169Ka year
- Peak month
- October3.4× the quietest month
- Top search term
- enfamil neuropro gentlease ready to feed15K searches a year
02 · Price
A sale here is worth $71.65.
Listings sell for $71.65 on average, from $9.98 to $240.79. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $71.65 that is $18K to $36K a year per listing.
- Average price
- $71.65inside the $15 to $100 sweet spot
- Price range
- $9.98–$240.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $18K–$36K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Baby Foods. It carries 5,938 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Baby Foods
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 5,938per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Enfamil Gentlease Ready to Feed products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
2 rising
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Brand 194%
- Brand 26%
- Open — no brand owns it (0%)
Demand
Enfamil Gentlease Ready to Feed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Enfamil Gentlease Ready to Feed search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- enfamil neuropro gentlease ready to feed15K/yr
- enfamil gentlease ready to feed8K/yr
- gentlease formula ready to feed5K/yr
- enfamil gentlease formula ready to feed9K/yr
- enfamil neuropro gentlease liquid2K/yr
- enfamil neuropro gentlease 2oz bottles59/yr
Reviews and returns
What reviews say buyers love and hate about Enfamil Gentlease Ready to Feed
We read the reviews and the return reasons for every product selling here.
“Has a metallic taste, tan color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Enfamil Gentlease Ready to Feed questions
Answered from the same tracked data.









