Enfamil Enfacare

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months

66K

Growth, 90 days vs prior 90

+34.5%

Conversion, latest week

0.5%

Market size, estimated

$17Ka year

Peak month

January1.5× the quietest month

Top search term

enfamil enfacare23K searches a year

Listings sell for $55.53 on average, from $29.69 to $159.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $55.53 that is $28K to $42K a year per listing.

Average price

$55.53inside the $15 to $100 sweet spot

Price range

$29.69–$159.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

500–750

Revenue per listing a year

$28K–$42K

Returns

0.1%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #28 within Baby Foods. It carries 4,726 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

100%

Out of stock, average day

15.4%

Average rank

#28in Baby Foods

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

4,726per listing

Listings tracked

9

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

86 months