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Enfagrow Toddler Gentlease

Fail

The top 5 products take 100% of clicks, so Enfagrow Toddler Gentlease is a Fail.

Flapen Score
34
34 / 100
Ranks 2,050 of 2,472 Baby Products niches · −10 vs the category median of 44
Market size
$37K/yr8K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
100%top-5 click share · 2 brands · 13 sellers

Flapen Score

Enfagrow Toddler Gentlease against its category

The dotted line is the Baby Products average. Past it, Enfagrow Toddler Gentlease is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Enfagrow Toddler Gentlease market on Amazon at a glance

Shoppers on Amazon United States searched for Enfagrow Toddler Gentlease 8K times last year and spent an estimated $37K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
9.3%
Market size, estimated
$37Ka year
Peak month
October7.0× the quietest month
Top search term
toddler gentlease formula2K searches a year

02 · Price

A sale here is worth $50.77.

Listings sell for $50.77 on average, from $20.28 to $123.77. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $50.77 that is $5K to $13K a year per listing.

Average price
$50.77inside the $15 to $100 sweet spot
Price range
$20.28–$123.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Baby Foods. It carries 2,588 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Baby Foods
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,588per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Enfagrow Toddler Gentlease products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%

Demand

Enfagrow Toddler Gentlease search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.0×

Search terms

Top Enfagrow Toddler Gentlease search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler gentlease formula2K/yr
  • enfagrow gentlease1K/yr
  • enfagrow gentlease toddler2K/yr
  • gentlease toddler formula707/yr
  • enfamil gentlease toddler formula691/yr
  • enfamil gentlease toddler836/yr
  • gentlease toddler365/yr
  • enfamil toddler gentlease251/yr
  • enfagrow toddler gentlease282/yr

Reviews and returns

What reviews say buyers love and hate about Enfagrow Toddler Gentlease

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Nutritional Content”
0.1%of orders come back
“this has been our saving grace for getting his nutrients in”
A buyer, on “Nutritional Content”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Enfagrow Toddler Gentlease questions

Answered from the same tracked data.