Emma and Kate Everyday Bag
FailShoppers spend an estimated $50K a year here, so Emma and Kate Everyday Bag is a Fail.
- Flapen Score
- 45 / 100Top 45% of 2,472 Baby Products niches · +1 vs the category median of 4445
- Market size
- $50K/yr109K searches / yr
- 90-day growth
- -24.7%search demand this quarter
- Competition
- 44%top-5 click share · 14 brands · 16 sellers
Flapen Score
Emma and Kate Everyday Bag against its category
The dotted line is the Baby Products average. Past it, Emma and Kate Everyday Bag is stronger. Inside it, weaker.
Market
The Emma and Kate Everyday Bag market on Amazon at a glance
Shoppers on Amazon United States searched for Emma and Kate Everyday Bag 109K times last year and spent an estimated $50K. The top 5 brands take 79% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- -24.7%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $50Ka year
- Top search term
- emma and kate everyday bag41K searches a year
02 · Price
A sale here is worth $30.82.
Listings sell for $30.82 on average, from $22.26 to $44.14. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $30.82 that is $0 to $3K a year per listing.
- Average price
- $30.82inside the $15 to $100 sweet spot
- Price range
- $22.26–$44.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 6.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26,103 within Diapering. It carries 98 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #26,103in Diapering
- Average rating
- 4.22 starsAmazon United States average 4.42 stars
- Average reviews
- 98per listing
- Listings tracked
- 33
04 · Newcomers
6 of last year's 24 launches cleared the first-year sales bar.
24 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 24
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Emma and Kate Everyday Bag products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
16
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
17%
- Brand 138%
- Brand 216%
- Brand 312%
- Brand 47%
- Brand 56%
- Brand 65%
- Open — no brand owns it (8 brands, 17%)
Demand
Emma and Kate Everyday Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 3.1× · 7 of 12 months tracked
Search terms
Top Emma and Kate Everyday Bag search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- emma and kate everyday bag41K/yr
- emma and kate expanding bag10K/yr
- emma & kate everyday bag12K/yr
- emma and kate bag13K/yr
- emma and kate6K/yr
- emma kate everyday bag15K/yr
- emma kate bag4K/yr
- emma & kate bag4K/yr
- emmakate everyday bag4K/yr
Reviews and returns
What reviews say buyers love and hate about Emma and Kate Everyday Bag
We read the reviews and the return reasons for every product selling here.
“Annoying zipper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Emma and Kate Everyday Bag questions
Answered from the same tracked data.









