emma and kate everyday bag
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible98.12avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$30.82avg listing price — sweet spot $15–$100
Price range
Incredible$22.26–$44.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Bad6.1%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.7%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 109K searches
According to Flapen's Amazon United States niche tracking, emma and kate everyday bag is a $50K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 45/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
emma and kate everyday bag market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $39K–$46K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #26,103
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 28 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
16
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
17%
- BIIVOYA38%
- Grluvxo16%
- NPJGKY12%
- Fashowlife7%
- AXKYPRO6%
- LOVEVOOK5%
- Open — no brand owns it (8 brands, 17%)
Demand
Weekly Amazon search volume, last 30 weeks — -24.7% search growth over the last 90 days.Top emma and kate everyday bag search terms
- emma and kate everyday bag41K/yr
- emma and kate expanding bag10K/yr
- emma & kate everyday bag12K/yr
- emma and kate bag13K/yr
- emma and kate6K/yr
- emma kate everyday bag15K/yr
- emma kate bag4K/yr
- emma & kate bag4K/yr
- emmakate everyday bag4K/yr
Top emma and kate everyday bag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Diaper Bag Tote for Women Large Capacity Multipurpose Tote with 16 Compartments Convertible Backpack & Shoulder Bag for Work Commute Short Travel & Car Organizer (Chocolate Brown)
BIIVOYA$35.014.6★124 rev
Everyday Bag Tote for Women Large Capacity with 15 Compartments Travel Work Shoulder Bag Convertible Diaper Backpack Organizer Water-Resistant Lay-Flat Hospital Essentials for Teacher Work Daily Use
Grluvxo$34.123.9★6 rev
Diaper Bag Tote for Women Large Capacity Multipurpose Tote with 16 Compartments Convertible Backpack & Shoulder Bag for Work Commute Short Travel & Car Organizer (Sky Blue)
BIIVOYA$34.284.6★124 rev
NPJGKY Multifunctional Travel Organizer Bag for Ladies - Doubles as a Stylish Backpack Crossbody and Shoulder Bag Boasts Great Storage Capacity (Dark Brown)
NPJGKY$26.393.6★165 rev
Diaper Bag Tote with 16 Compartments Convertible Travel Bag with Trolley Sleeve Hanging Car Seat Organizer Multi-functional Work Tote 3-in-1 Shoulder Bag for Teacher Nurse (Midnight Black)
BIIVOYA$34.524.6★124 rev
Newest
by launch date
Everyday Bag Tote for Women Large Capacity with 15 Compartments Travel Work Shoulder Bag Convertible Diaper Backpack Organizer Water-Resistant Lay-Flat Hospital Essentials for Teacher Work Daily Use
Grluvxo$31.7611 rev
Everyday Bag Tote for Women Large Capacity with 15 Compartments Travel Work Shoulder Bag Convertible Diaper Backpack Organizer Water-Resistant Lay-Flat Hospital Essentials for Teacher Work Daily Use
Grluvxo$33.0011 rev
AXKYPRO Womens Everyday Tote Bag Diaper Bag Baby Bag Newborn Essentials Large Capacity Baby Christening Gift Baby RegistryBlue
AXKYPRO$35.539 rev
AXKYPRO Womens Everyday Tote Bag Diaper Bag Baby Bag Newborn Essentials Large Capacity Baby Christening Gift Baby Registrykhaki
AXKYPRO$34.759 rev
Everyday Bag Tote for Women Large Capacity with 15 Compartments Travel Work Shoulder Bag Convertible Diaper Backpack Organizer Water-Resistant Lay-Flat Hospital Essentials for Teacher Work Daily Use
Grluvxo$31.3411 rev
Trending
90-day click momentumAXKYPRO Womens Everyday Tote Bag Diaper Bag Baby Bag Newborn Essentials Large Capacity Baby Christening Gift Baby RegistryBlue
AXKYPRO$35.534.5★
Everyday Bag Tote for Women Large Capacity with 15 Compartments Travel Work Shoulder Bag Convertible Diaper Backpack Organizer Water-Resistant Lay-Flat Hospital Essentials for Teacher Work Daily Use
Grluvxo$33.004.5★
Everyday Bag Tote for Women Large Capacity with 15 Compartments Travel Work Shoulder Bag Convertible Diaper Backpack Organizer Water-Resistant Lay-Flat Hospital Essentials for Teacher Work Daily Use
Grluvxo$34.123.9★
Everyday Bag Tote for Women Large Capacity with 15 Compartments Travel Work Shoulder Bag Convertible Diaper Backpack Organizer Water-Resistant Lay-Flat Hospital Essentials for Teacher Work Daily Use
Grluvxo$31.764.5★
AXKYPRO Womens Everyday Tote Bag Diaper Bag Baby Bag Newborn Essentials Large Capacity Baby Christening Gift Baby Registrykhaki
AXKYPRO$34.754.5★
What buyers say about emma and kate everyday bag
What buyers praise and complain about, mined from review topics.What buyers love
“It has great storage”
“Perfect size for my travels”
“Cant beat the quality”
“Lots of pockets”
“Can carry a lot”
“The material is durable”
“This bag is really in lightweight”
“Very convenient”
“Great value”
“Colors are beautiful”
What buyers complain about
“Annoying zipper”
“The straps were awful”
“smaller than I thought”
“it has already begun to rip”
“Material seems a little cheap”
“Terrible quality”
“Making it to heavy for me”
“Color off”
“Items dont stay upright”
“Also, as other reviews have mentioned the stitching arrives frayed and broken in a few places”
Top return reasons
Common questions
- Is emma and kate everyday bag profitable to sell on Amazon United States?
- The niche generates $50K/yr across 33 tracked products. 6 of 24 products launched in the last 360 days are still selling. 90-day search growth is -24.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the emma and kate everyday bag niche?
- 14 brands and 16 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in emma and kate everyday bag?
- Top complaints mined from reviews: Zipper Quality, Strap/String Quality, Size-Overall. The return rate is 6.1% — above our launch gate.
- What does it cost to enter the emma and kate everyday bag niche?
- Listings span $22.26–$44.14; the average listing price is $30.82 (sweet spot $15–$100). The average incumbent carries 98 reviews — the moat a new listing must climb.