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Elvie Pump Bag

Fail

Shoppers spend an estimated $20K a year here, so Elvie Pump Bag is a Fail.

Flapen Score
45
45 / 100
Top 45% of 2,472 Baby Products niches · +1 vs the category median of 44
Market size
$20K/yr71K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
35%top-5 click share · 28 brands · 35 sellers

Flapen Score

Elvie Pump Bag against its category

The dotted line is the Baby Products average. Past it, Elvie Pump Bag is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elvie Pump Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Elvie Pump Bag 71K times last year and spent an estimated $20K. The top 5 brands take 48% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
1.1%
Market size, estimated
$20Ka year
Peak month
October1.4× the quietest month
Top search term
wearable breast pump case21K searches a year

02 · Price

A sale here is worth $27.42.

Listings sell for $27.42 on average, from $21.16 to $38.66. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $27.42 that is $0 to $3K a year per listing.

Average price
$27.42inside the $15 to $100 sweet spot
Price range
$21.16–$38.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #85 within Breastfeeding. It carries 317 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
14.2%
Average rank
#85in Breastfeeding
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
317per listing
Listings tracked
41

04 · Newcomers

4 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
4Amazon's first-year sales bar
Average brand age
29 months

Products

Top Elvie Pump Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

28 flat

Sellers

35

Top-5 brand share

48%

Top 20: 92%

Top-5 click share

35%

Top 20: 80%

Open market

46%

  • Brand 115%
  • Brand 211%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Elvie Pump Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Elvie Pump Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wearable breast pump case21K/yr
  • wearable pump case13K/yr
  • elvie pump bag8K/yr
  • pump case7K/yr
  • momcozy breast pump case6K/yr
  • momcozy pump case5K/yr
  • elvie stride bag3K/yr
  • elvie stride carrying case3K/yr
  • momcozy case2K/yr
  • elvie pump carrying case2K/yr

Reviews and returns

What reviews say buyers love and hate about Elvie Pump Bag

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
14%of negative reviews mention “Size-Overall”
5.7%of orders come back
“too small :”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Elvie Pump Bag questions

Answered from the same tracked data.