Elmo Cup
FailThe top 5 brands take 98% of clicks, so Elmo Cup is a Fail.
- Flapen Score
- 39 / 100Ranks 1,670 of 2,472 Baby Products niches · −5 vs the category median of 4439
- Market size
- $148K/yr215K searches / yr
- 90-day growth
- -29.4%search demand this quarter
- Competition
- 54%top-5 click share · 7 brands · 16 sellers
Flapen Score
Elmo Cup against its category
The dotted line is the Baby Products average. Past it, Elmo Cup is stronger. Inside it, weaker.
Market
The Elmo Cup market on Amazon at a glance
Shoppers on Amazon United States searched for Elmo Cup 215K times last year and spent an estimated $148K. The top 5 brands take 98% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.
- Searches, last 12 months
- 215K
- Growth, 90 days vs prior 90
- -29.4%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $148Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- elmo cup41K searches a year
02 · Price
A sale here is worth $15.88.
Listings sell for $15.88 on average, from $8.21 to $22.84. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $15.88 that is $4K to $8K a year per listing.
- Average price
- $15.88inside the $15 to $100 sweet spot
- Price range
- $8.21–$22.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #109 within Solid Feeding. It carries 8,569 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 9.5%
- Average rank
- #109in Solid Feeding
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 8,569per listing
- Listings tracked
- 20
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Elmo Cup products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Zak Designs Sesame Street Kelso Toddler Tumblers For Travel or At Home 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Elmo and Cookie Monster)
- Price
- $18.82
- Rating
- 4.6/5
- Reviews
- 31,471
- Age
- 1y ago

Zak Designs Sesame Street Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover 2-Pack Set (Elmo & Friends)
- Price
- $15.20
- Rating
- 4.6/5
- Reviews
- 19,090
- Age
- 3mo ago

Zak Designs Sesame Street Kelso Toddler Cups For Travel or At Home 12oz Vacuum Insulated Stainless Steel Sippy Cup With Leak-Proof Design is Perfect For Kids (Elmo)
- Price
- $15.81
- Rating
- 4.6/5
- Reviews
- 3,749
- Age
- 2y ago

Simple Modern Sesame Street Kids Water Bottle with Straw Lid | 14oz Insulated Stainless Steel Kids Tumbler & Spill Proof Toddler Cup for School Girls Boys | Summit | Elmo Says
- Price
- $22.01
- Rating
- 4.5/5
- Reviews
- 12,431
- Age
- 1y ago

NUK Sesame Street Hard Spout Cup 10 Oz 2 Pack BPA Free Spill Proof Sippy Cup
- Price
- $8.21
- Rating
- 4.7/5
- Reviews
- 12,194
- Age
- 7y ago
Trending
estimated 90-day click momentum
Sesame Street Elmo and Friends Boys 2 Pack Tank Top for Infant and Toddler Kids Red
- Price
- $17.97
- Rating
- 4.8/5
- Reviews
- 119
- Age
- 4y ago

Zak Designs Sesame Street Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover 2-Pack Set (Elmo & Friends)
- Price
- $15.20
- Rating
- 4.6/5
- Reviews
- 19,090
- Age
- 3mo ago

Sesame Street Clog Sandals with Backstrap - Open Toe Slides for Kids Girls and Boys - Elmo Sandal Slip-On Clogs Water Resistant - Red (Size 3-4 Infant)
- Price
- $21.94
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 1y ago

NUK First Choice Elmo Active Cup 2.0 10 oz. Soft Spout Sippy Cup with On-The-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-Pack
- Price
- $13.87
- Rating
- 4.7/5
- Reviews
- 3,930
- Age
- 5mo ago

NUK First Choice Sesame Street Active Hard Spout Straw Cup 2.0 10 oz. Sippy Cup with On-the-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-Pack
- Price
- $8.50
- Rating
- 4.7/5
- Reviews
- 12,194
- Age
- 5mo ago
Newest
by launch date
Zak Designs Sesame Street Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover 2-Pack Set (Elmo & Friends)
- Price
- $15.20
- Rating
- 4.6/5
- Reviews
- 19,090
- Age
- 3mo ago

NUK First Choice Elmo Active Cup 2.0 10 oz. Soft Spout Sippy Cup with On-The-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-Pack
- Price
- $13.87
- Rating
- 4.7/5
- Reviews
- 3,930
- Age
- 5mo ago

NUK First Choice Sesame Street Active Hard Spout Straw Cup 2.0 10 oz. Sippy Cup with On-the-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-Pack
- Price
- $8.50
- Rating
- 4.7/5
- Reviews
- 12,194
- Age
- 5mo ago

Simple Modern Sesame Street Kids Tritan Plastic Summit Water Bottle | 12 oz BPA-Free Cup with Covered Leak Proof Straw Lid for Boys Girls Toddlers | Elmo Says
- Price
- $15.13
- Rating
- 4.6/5
- Reviews
- 2,713
- Age
- 1y ago

Simple Modern Sesame Street Kids Water Bottle with Straw Lid | 14oz Insulated Stainless Steel Kids Tumbler & Spill Proof Toddler Cup for School Girls Boys | Summit | Elmo Says
- Price
- $22.01
- Rating
- 4.5/5
- Reviews
- 12,431
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
16
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 100%
Open market
1%
- Zak Designs43%
- Simple Modern27%
- NUK20%
- Sesame Street5%
- Skip Hop2%
- CHENGU2%
- Open — no brand owns it (1 brand, 1%)
Demand
Elmo Cup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Elmo Cup search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- elmo cup41K/yr
- elmo sippy cup26K/yr
- elmo water bottle20K/yr
- sesame street water bottle15K/yr
- sesame street cups16K/yr
- sesame street cup14K/yr
- elmo cups11K/yr
- elmo sippy cup for toddlers 1-39K/yr
- elmo cups for toddlers7K/yr
- sesame street sippy cup8K/yr
Reviews and returns
What reviews say buyers love and hate about Elmo Cup
We read the reviews and the return reasons for every product selling here.
“These leaked”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Elmo Cup questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









