elmo blanket
Skip itSoft demand (-29.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.83avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$4.05–$70.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,939.1avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$84K$84K/yr · 195K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, elmo blanket is a $84K/yr Amazon United States market (195K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
elmo blanket market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $107K–$134K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #1,555
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 78%
- Out of stock
- 8.3%
- Avg brand age
- 45 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
29
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
44%
Top 20: 82%
Open market
14%
- Jay Franco30%
- Sesame Street25%
- NoJo12%
- LOGOVISION10%
- Get Trend6%
- Zak Designs3%
- Open — no brand owns it (10 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top elmo blanket search terms
- elmo blanket91K/yr
- sesame street blanket55K/yr
- elmo blanket for toddlers 1-320K/yr
- elmo bedding9K/yr
- sesame street blanket toddler10K/yr
- elmo sleeping bag4K/yr
- elmo blanket toddler7K/yr
Top elmo blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jay Franco Sesame Street Elmo Plush Pillow and 40 Inch x 50 Inch Throw Blanket - Kids Super Soft 2 Piece Nogginz Set (Official Sesame Street Product)
Jay Franco$28.104.7★1,862 rev
Sesame Street Elmo Red Blue Yellow Green & White with Stars Super Soft Baby Blanket Red Blue White
Sesame Street$21.524.8★227 rev
Sesame Street Come and Play Blue Green Red and Yellow Elmo Big Bird Cookie Monster and Oscar The Grouch Toddler Blanket
NoJo$19.994.8★78 rev
Jay Franco Sesame Street Hip Elmo Throw Blanket - Measures 40 x 50 inches Kids Bedding - Fade Resistant Super Soft Fleece
Jay Franco$22.624.7★2,338 rev
Get Trend Sesame Street Elmo Fleece Throw Blanket Soft Cozy 59 x 51 Inch Lightweight Fluffy Bedding Couch Bed Sofa Decor Gifts for Kids (Multi Elmo)
Get Trend$25.934.7★265 rev
Newest
by launch date
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Sesame Street 40x50 - Travel Blanket
Jay Franco$18.31121 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Purple - Sesame Street 46x60 - Throw Blanket
Jay Franco$21.94387 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Purple - Sesame Street 40x50 - Travel Blanket
Jay Franco$19.61387 rev
Get Trend Sesame Street Elmo Fleece Throw Blanket Soft Cozy 59 x 51 Inch Lightweight Fluffy Bedding Couch Bed Sofa Decor Gifts for Kids (Multi Elmo)
Get Trend$25.93265 rev
Care Bears x Sesame Street Nostalgic Kids Bedding Super Soft Cozy Plush Throw 46 in x 60 in (Officially Licensed Product) by Franco
Franco$28.48912 rev
Trending
90-day click momentum
Sesame Street Elmo Girls Polo Dress for Infant and Toddler Red
Sesame Street$28.964.7★
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Purple - Sesame Street 46x60 - Throw Blanket
Jay Franco$21.944.7★
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Sesame Street 40x50 - Travel Blanket
Jay Franco$18.313.9★
Get Trend Sesame Street Elmo Fleece Throw Blanket Soft Cozy 59 x 51 Inch Lightweight Fluffy Bedding Couch Bed Sofa Decor Gifts for Kids (Multi Elmo)
Get Trend$25.934.7★
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Purple - Sesame Street 40x50 - Travel Blanket
Jay Franco$19.614.7★
What buyers say about elmo blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Fabric is very soft”
“is well made”
“a good size”
“Fun”
“Good gift”
“cute and durable”
“reasonably priced”
“doesnt leak”
“Easy to use”
“the colors are bright”
What buyers complain about
“Very cheaply made”
“The sheet doesn't fit”
“Not leak proof”
“It feels as though it might break really easily”
“A little pricy though”
“Product is pink, not red”
“thin”
“Boring”
“Thin”
“You can't hardly hear it unless you put your ear up to the speaker”
Top return reasons
Common questions
- Is elmo blanket profitable to sell on Amazon United States?
- The niche generates $84K/yr across 40 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -29.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the elmo blanket niche?
- 16 brands and 29 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in elmo blanket?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Leak-Proof. The return rate is 1.1%.
- When does demand for elmo blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the elmo blanket niche?
- Listings span $4.05–$70.85; the average listing price is $26.83 (sweet spot $15–$100). The average incumbent carries 1,939 reviews — the moat a new listing must climb.