Ella Ola

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.

Searches, last 12 months

242K

Growth, 90 days vs prior 90

-23.9%

Conversion, latest week

2.4%

Market size, estimated

$155Ka year

Top search term

ella ola132K searches a year

Listings sell for $26.38 on average, from $7.82 to $68.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $26.38 that is $7K to $13K a year per listing.

Average price

$26.38inside the $15 to $100 sweet spot

Price range

$7.82–$68.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$7K–$13K

Returns

1.1%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #379 within Baby Care. It carries 909 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

93%

Out of stock, average day

3.9%

Average rank

#379in Baby Care

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

909per listing

Listings tracked

15

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months