Is elk and friends kids & toddler cups profitable to sell on Amazon United States?

The niche generates $44K/yr across 32 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (41/100).

How competitive is the elk and friends kids & toddler cups niche?

15 brands and 22 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in elk and friends kids & toddler cups?

Top complaints mined from reviews: Leak-Proof, Durability, Size-Overall. The return rate is 3.1%.

When does demand for elk and friends kids & toddler cups peak?

Demand peaks in Feb–Mar–Jul; the busiest month runs 2.4× the quietest.

What does it cost to enter the elk and friends kids & toddler cups niche?

Listings span $9.61–$36.38; the average listing price is $27.01 (sweet spot $15–$100). The average incumbent carries 2,392 reviews — the moat a new listing must climb.

elk and friends kids & toddler cups

Skip it

A small market ($44K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$27.01

avg listing price — sweet spot $15–$100

Price range

Great$9.61–$36.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Review moat

Okay2,392.09

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-16.3%

90-day search growth — must beat 0% to launch

Market size

Bad$44K

$44K/yr · 75K searches

According to Flapen's Amazon United States niche tracking, elk and friends kids & toddler cups is a $44K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Feb–Mar–Jul. Verdict: Skip it — 41/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

10%

Elk and Friends50%
PandaEar15%
Sursip11%
WeeSprout6%
Tabor Place6%
Owala2%
Open — no brand owns it (9 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -16.3% search growth over the last 90 days.

Peak months: Feb, Mar, Jul · busiest ÷ quietest = 2.4×

Open Trend

Top elk and friends kids & toddler cups search terms

glass toddler cups17K/yr +25.4%1.6% conv.
toddler glass cup18K/yr -26.9%1.3% conv.
glass toddler cup with straw20K/yr -41.2%1.9% conv.
glass cups for toddlers7K/yr -9.8%1.8% conv.
glass toddler cup5K/yr +3.8%2.0% conv.
glass straw cups for toddlers 1-34K/yr +0.1%2.0% conv.
toddler glass straw cup4K/yr -46.9%2.4% conv.

All search terms

Top elk and friends kids & toddler cups products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Elk and Friends$34.444.6★8,184 rev

Elk and Friends$34.534.6★8,184 rev

Elk and Friends$32.864.4★1,828 rev

PandaEar 4 Pack Kids & Toddler Glass Cups Glass Mason Jar Cups 8.45 oz with Silicone Sleeves & Straws Toddler Spill-Proof Smoothie Cups for Children Ages 3+

PandaEar$17.264.0★222 rev

Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup [4 Pack] 8 oz 2-in-1

Sursip$28.914.3★197 rev

Newest

by launch date

Mrsdry Glass Cups with Lids and Straws (4 Pcs) 16oz Drinking Glasses Set with Silicone Sleeves for Coffee Bar Accessories Iced Coffee Cups with Lids Glass Tumbler Reusable for Gifts

Mrsdry$18.86344 rev

10mo ago

WeeSprout Glass Cups With Lids & Straws Spill-Resistant Smoothie Jars for Toddlers & Kids Baby Food Storage & Snack Containers XL Silicone Straw Easy-grip Sleeves Set of Four Dishwasher Safe

WeeSprout$27.22791 rev

1y ago

Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup [4 Pack] 8 oz 2-in-1

Sursip$28.91197 rev

1y ago

Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup [4 Pack] 8 oz 2-in-1

Sursip$29.23197 rev

1y ago

Sursip Toddler Glass Cups with Straw Spill-Proof Kids Mason Jar Food Storage with Lids Sippy Cups for Drinks Smoothies Snacks Milk Cup [4 Pack] 8 oz 2-in-1

Sursip$30.02197 rev

1y ago

What buyers say about elk and friends kids & toddler cups

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good quality cups”

Durability10%

“Durable and easy to clean”

Ease Of Cleaning10%

“They clean through the dishwasher beautifully”

Size-Overall10%

“fits snugly”

Leak-Proof10%

“They dont leak”

Color5%

“Attractive colors”

Ease Of Use4%

“Easy to use”

Strength3%

“Sturdy and a quick clean”

Design-Overall3%

“Stylish look”

Value For Money2%

“Its affordable compared to other brands”

What buyers complain about

Leak-Proof31%

“not leak proof at all”

Durability12%

“Broke immediately”

Size-Overall11%

“Lids do not even fit”

Value For Money4%

“Yes, they are a little more expensive”

Quality-Overall3%

“Inconsistency in product quality”

Strength2%

“Not very sturdy”

Material Quality2%

“Silicone might not be the best material for this”

Ease Of Cleaning2%

“I dont like cleaning the straws”

Ease Of Use1%

“off so easily”

Grip1%

“Top doesnt stay on cup at all”

Top return reasons

Size-Overall34%

Leak-Proof21%

Advertised Vs Actual Product6%

Product Condition5%

Material Quality5%

Color4%

Weight Heavy4%

Value For Money3%

Ease Of Use3%

Quality-Overall3%

Common questions

Is elk and friends kids & toddler cups profitable to sell on Amazon United States?: The niche generates $44K/yr across 32 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (41/100).
How competitive is the elk and friends kids & toddler cups niche?: 15 brands and 22 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in elk and friends kids & toddler cups?: Top complaints mined from reviews: Leak-Proof, Durability, Size-Overall. The return rate is 3.1%.
When does demand for elk and friends kids & toddler cups peak?: Demand peaks in Feb–Mar–Jul; the busiest month runs 2.4× the quietest.
What does it cost to enter the elk and friends kids & toddler cups niche?: Listings span $9.61–$36.38; the average listing price is $27.01 (sweet spot $15–$100). The average incumbent carries 2,392 reviews — the moat a new listing must climb.

elk and friends kids & toddler cups