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Electric Rocking Bassinet for Baby

Fail

Prices span $98.95–$427.89, mostly outside the sweet spot, so Electric Rocking Bassinet for Baby is a Fail.

Flapen Score
44
44 / 100
Ranks 1,202 of 2,472 Baby Products niches · on the category median
Market size
$128K/yr97K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
35%top-5 click share · 27 brands · 38 sellers

Flapen Score

Electric Rocking Bassinet for Baby against its category

The dotted line is the Baby Products average. Past it, Electric Rocking Bassinet for Baby is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Rocking Bassinet for Baby market on Amazon at a glance

Shoppers on Amazon United States searched for Electric Rocking Bassinet for Baby 97K times last year and spent an estimated $128K. The top 5 brands take 57% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
0.6%
Market size, estimated
$128Ka year
Top search term
electric rocking bassinet25K searches a year

02 · Price

A sale here is worth $206.12.

Listings sell for $206.12 on average, from $98.95 to $427.89. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $206.12 that is $0 to $21K a year per listing.

Average price
$206.12above the $15 to $100 sweet spot
Price range
$98.95–$427.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$21K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #100 within Furniture. It carries 302 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
93%
Out of stock, average day
17.4%
Average rank
#100in Furniture
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
302per listing
Listings tracked
44

04 · Newcomers

13 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
13Amazon's first-year sales bar
Average brand age
28 months

Products

Top Electric Rocking Bassinet for Baby products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

27 rising

Sellers

38

Top-5 brand share

57%

Top 20: 94%

Top-5 click share

35%

Top 20: 77%

Open market

38%

  • Brand 120%
  • Brand 218%
  • Brand 39%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Electric Rocking Bassinet for Baby search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Electric Rocking Bassinet for Baby search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric rocking bassinet25K/yr
  • auto rocking bassinet10K/yr
  • electric rocking bassinet for baby21K/yr
  • automatic rocking bassinet for baby10K/yr
  • moving bassinet8K/yr
  • rocking bassinet automatic8K/yr
  • self rocking bassinet for baby9K/yr
  • bassinet automatic rocking5K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Rocking Bassinet for Baby

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Quality-Overall”
7%of negative reviews mention “Noise Level”
4.5%of orders come back
“makes a loud noise”
A buyer, on “Noise Level”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Electric Rocking Bassinet for Baby questions

Answered from the same tracked data.