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Electric Bottle Brush

Fail

Demand is soft, at -13.5% this quarter, so Electric Bottle Brush is a Fail.

Flapen Score
47
47 / 100
Top 37% of 2,472 Baby Products niches · +3 vs the category median of 44
Market size
$299K/yr414K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
70%top-5 click share · 10 brands · 13 sellers

Flapen Score

Electric Bottle Brush against its category

The dotted line is the Baby Products average. Past it, Electric Bottle Brush is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Bottle Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Electric Bottle Brush 414K times last year and spent an estimated $299K. The top 5 brands take 87% of clicks. Demand peaks in Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 414K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $299K a year.

Searches, last 12 months
414K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
3.4%
Market size, estimated
$299Ka year
Peak month
August2.3× the quietest month
Top search term
electric bottle brush cleaner165K searches a year

02 · Price

A sale here is worth $21.36.

Listings sell for $21.36 on average, from $9.91 to $34.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $21.36 that is $16K to $21K a year per listing.

Average price
$21.36inside the $15 to $100 sweet spot
Price range
$9.91–$34.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$16K–$21K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #112 within Bottle-Feeding. It carries 870 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
18.3%
Average rank
#112in Bottle-Feeding
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
870per listing
Listings tracked
15

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Electric Bottle Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

13

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

10%

  • Brand 158%
  • Brand 213%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 10%)

Demand

Electric Bottle Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.3×

Search terms

Top Electric Bottle Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric bottle brush cleaner165K/yr
  • electric bottle brush58K/yr
  • momcozy bottle brush kit28K/yr
  • momcozy bottle brush17K/yr
  • bottle brush electric18K/yr
  • electric baby bottle brush19K/yr
  • electric baby bottle brush cleaner19K/yr
  • electric bottle cleaner17K/yr
  • baby bottle brush electric17K/yr
  • mom cozy bottle brush10K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Bottle Brush

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Cleaning”
17%of negative reviews mention “Ease Of Cleaning”
2.8%of orders come back
“useless for actual cleaning”
A buyer, on “Ease Of Cleaning”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Electric Bottle Brush questions

Answered from the same tracked data.