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Eczema Sunscreen Kids

Maybe

Search demand grew +235.4% this quarter. But the top 5 brands take 100% of clicks, so Eczema Sunscreen Kids is a Maybe.

Filters Trending
Flapen Score
51
51 / 100
Top 21% of 2,472 Baby Products niches · +7 vs the category median of 44
Market size
$117K/yr54K searches / yr
90-day growth
+235.4%search demand this quarter
Competition
93%top-5 click share · 3 brands · 44 sellers

Flapen Score

Eczema Sunscreen Kids against its category

The dotted line is the Baby Products average. Past it, Eczema Sunscreen Kids is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eczema Sunscreen Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Eczema Sunscreen Kids 54K times last year and spent an estimated $117K. All 3 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 15.6% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +235.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+235.4%
Conversion, latest week
15.6%
Market size, estimated
$117Ka year
Peak month
June15.2× the quietest month
Top search term
aveeno kids sunscreen25K searches a year

02 · Price

A sale here is worth $13.85.

Listings sell for $13.85 on average, from $9.91 to $25.97. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $13.85 that is $14K to $17K a year per listing.

Average price
$13.85under the $15 to $100 sweet spot
Price range
$9.91–$25.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
$14K–$17K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Baby Care. It carries 4,670 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#41in Baby Care
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
4,670per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Eczema Sunscreen Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 237%
  • Brand 32%

Demand

Eczema Sunscreen Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 15.2×

Search terms

Top Eczema Sunscreen Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aveeno kids sunscreen25K/yr
  • aveeno sunscreen kids15K/yr
  • aveeno mineral sunscreen8K/yr
  • aveeno sunscreen stick4K/yr
  • aveeno kids sunscreen stick2K/yr

Reviews and returns

What reviews say buyers love and hate about Eczema Sunscreen Kids

We read the reviews and the return reasons for every product selling here.

9%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Allergies”
0.6%of orders come back
“Could just be sensitive skin”
A buyer, on “Allergies”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Eczema Sunscreen Kids questions

Answered from the same tracked data.