Is eczema oil profitable to sell on Amazon United States?

The niche generates $295K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Skip it (41/100).

How competitive is the eczema oil niche?

3 brands and 39 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in eczema oil?

Top complaints mined from reviews: Allergies, Moist/Dry, Value For Money. The return rate is 0.5%.

When does demand for eczema oil peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the eczema oil niche?

Listings span $9.07–$23.71; the average listing price is $15.08 (sweet spot $15–$100). The average incumbent carries 11,732 reviews — the moat a new listing must climb.

eczema oil

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great11.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.08

avg listing price — sweet spot $15–$100

Price range

Good$9.07–$23.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$295K

$295K/yr · 167K searches

Review moat

Bad11,732.22

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, eczema oil is a $295K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

eczema oil market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: $302K–$377K; units × avg price
Conversion rate: 11.7%
Avg BSR: #51
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 2.0%
Avg brand age: 81 months
Avg seller age: 135 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

CeraVe90%
Eucerin5%
Cetaphil5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top eczema oil search terms

cerave eczema cream66K/yr +0.7%14.2% conv.
cerave eczema39K/yr -24.1%11.1% conv.
cerave eczema relief cream11K/yr +21.7%14.4% conv.
eczema oil10K/yr -23.4%1.2% conv.
cerave eczema relief3K/yr +115.9%15.0% conv.
eczema body oil5K/yr -18.8%0.8% conv.
body oil for eczema6K/yr -35.4%0.5% conv.
cera ve eczema cream4K/yr -24.5%16.3% conv.
cerave moisturizing cream eczema3K/yr +24.6%11.5% conv.
cerave eczema lotion6K/yr -56.3%10.8% conv.

All search terms

Top eczema oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CeraVe Eczema Relief Moisturizing Cream with Colloidal Oatmeal Shea Butter & Vitamin E For Dry Skin & Itchy Skin Relief Steroid Free & Paraben Free 8oz

CeraVe$15.574.6★180 rev

CeraVe Baby Eczema Relief Cream 1% Colloidal Oatmeal Cream With Vitamin E & Ceramides Soothes & Calms Itchy Skin Developed With Pediatric Dermatologist Fragrance Free 5oz

CeraVe$11.624.7★856 rev

CeraVe Eczema Relief Creamy Body Oil Eczema Calming Cream With Colloidal Oatmeal & Safflower Oil For Dry Skin & Itchy Skin Relief Steroid Free & Paraben Free 3.4 Ounce

CeraVe$9.074.6★4,631 rev

CeraVe Moisturizing Cream for Dry Skin Relief 12 Ounce Fragrance Free Cream with Pramoxine for Itch Relief

CeraVe$21.114.7★11,717 rev

Eucerin Eczema Relief Body Cream Colloidal Oatmeal Enriched Steroid Free Eczema Cream 8 OZ Tube

Eucerin$12.554.7★27,051 rev

Newest

by launch date

CeraVe Eczema Relief Moisturizing Cream with Colloidal Oatmeal Shea Butter & Vitamin E For Dry Skin & Itchy Skin Relief Steroid Free & Paraben Free 8oz

CeraVe$15.57180 rev

6mo ago

CeraVe Baby Eczema Relief Cream 1% Colloidal Oatmeal Cream With Vitamin E & Ceramides Soothes & Calms Itchy Skin Developed With Pediatric Dermatologist Fragrance Free 5oz

CeraVe$11.62856 rev

1y ago

CETAPHIL ECZEMA RESTORADERM Soothing Moisturizer For Eczema Prone Skin 16 oz Fewer Symptom Flare-Ups 48 Hour Hydration 1% Skin Protectant Colloidal Oatmeal Steroid Free Doctor Recommended Brand

Cetaphil$14.273,269 rev

2y ago

CeraVe Anti Itch Moisturizing Lotion with Pramoxine Hydrochloride Relieves Itch with Minor Skin Irritations Sunburn Relief Bug Bites 16 Ounces

CeraVe$23.711,137 rev

3y ago

CeraVe Eczema Relief Creamy Body Oil Eczema Calming Cream With Colloidal Oatmeal & Safflower Oil For Dry Skin & Itchy Skin Relief Steroid Free & Paraben Free 3.4 Ounce

CeraVe$9.074,631 rev

3y ago

What buyers say about eczema oil

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry18%

“Good moisturizer”

Allergies14%

“No irritation”

Quality-Overall11%

“Great quality, super effective, with a very light scent”

Efficiency9%

“Effective”

Suitability Dry Skin7%

“Works for very dry skin”

Soft Feel6%

“Makes my skin soft”

Value For Money4%

“Definitely worth the price”

Smell3%

“It is Fragrance Free”

Absorbency3%

“Absorbs well”

Suitability Combination Skin3%

“Great for skin”

What buyers complain about

Allergies18%

“So darn itchy”

Moist/Dry8%

“It does not moisturize my skin”

Value For Money5%

“Waste of money”

Adhesion/Stickiness5%

“Sticky and tacky to touch”

Thickness5%

“Very thick”

Functionality-Overall4%

“it simply stops working”

Oily/Greasy3%

“Too greasy”

Smell3%

“No scent”

Sensitivity-Overall2%

“My sensitive skin does not like it anymore”

Product Condition2%

“It looked like it had been used”

Top return reasons

Functionality-Overall16%

Product Condition11%

Advertised Vs Actual Product10%

Size-Overall8%

Motor Power6%

Value For Money6%

Oily/Greasy6%

Texture/Consistency-Overall4%

Ingredients-Overall4%

Leak-Proof3%

Common questions

Is eczema oil profitable to sell on Amazon United States?: The niche generates $295K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Skip it (41/100).
How competitive is the eczema oil niche?: 3 brands and 39 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in eczema oil?: Top complaints mined from reviews: Allergies, Moist/Dry, Value For Money. The return rate is 0.5%.
When does demand for eczema oil peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the eczema oil niche?: Listings span $9.07–$23.71; the average listing price is $15.08 (sweet spot $15–$100). The average incumbent carries 11,732 reviews — the moat a new listing must climb.