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Earth Mama Eczema Cream

Maybe

Products sell for $23.21 on average, inside the sweet spot. But the top 5 brands take 99% of clicks, so Earth Mama Eczema Cream is a Maybe.

Flapen Score
55
55 / 100
Top 11% of 2,472 Baby Products niches · +11 vs the category median of 44
Market size
$886K/yr478K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
41%top-5 click share · 6 brands · 537 sellers

Flapen Score

Earth Mama Eczema Cream against its category

The dotted line is the Baby Products average. Past it, Earth Mama Eczema Cream is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Earth Mama Eczema Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Earth Mama Eczema Cream 478K times last year and spent an estimated $886K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 478K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $886K a year.

Searches, last 12 months
478K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
8.0%
Market size, estimated
$886Ka year
Peak month
February2.3× the quietest month
Top search term
earth mama256K searches a year

02 · Price

A sale here is worth $23.21.

Listings sell for $23.21 on average, from $9.77 to $59.64. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $23.21 that is $23K to $29K a year per listing.

Average price
$23.21inside the $15 to $100 sweet spot
Price range
$9.77–$59.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$23K–$29K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #124 within Baby Care. It carries 6,816 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
97%
Out of stock, average day
3.1%
Average rank
#124in Baby Care
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
6,816per listing
Listings tracked
35

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Earth Mama Eczema Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

537

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

0%

  • Brand 150%
  • Brand 246%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%

Demand

Earth Mama Eczema Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Prime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Earth Mama Eczema Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • earth mama256K/yr
  • mustela stelatopia93K/yr
  • mustela eczema21K/yr
  • stelatopia12K/yr
  • mustela stelatopia eczema7K/yr
  • mustela eczema cream10K/yr
  • mustela eczema baby10K/yr
  • earth mama eczema cream10K/yr
  • earth mama baby face9K/yr
  • earth mama baby8K/yr

Reviews and returns

What reviews say buyers love and hate about Earth Mama Eczema Cream

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Allergies”
1.6%of orders come back
“Worsens rash”
A buyer, on “Allergies”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Earth Mama Eczema Cream questions

Answered from the same tracked data.