earth mama eczema cream
Worth a lookShows a sweet-spot price point ($23.21 avg), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Avg price
Incredible$23.21avg listing price — sweet spot $15–$100
Price range
Great$9.77–$59.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Market size
Great$886K$886K/yr · 478K searches
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,815.77avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, earth mama eczema cream is a $886K/yr Amazon United States market (478K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Oct–Nov. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
earth mama eczema cream market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- $696K–$928K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #124
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 80%
- Out of stock
- 3.1%
- Avg brand age
- 67 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
537
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
41%
Top 20: 85%
Open market
0%
- Earth Mama50%
- Mustela46%
- Duoyeree2%
- JAN & JUL1%
- Silverette1%
- MaxNova1%
Demand & seasonality
Weekly Amazon search volume, last 70 weeks — -9.1% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.3×
Top earth mama eczema cream search terms
- earth mama256K/yr
- mustela stelatopia93K/yr
- mustela eczema21K/yr
- stelatopia12K/yr
- mustela stelatopia eczema7K/yr
- mustela eczema cream10K/yr
- mustela eczema baby10K/yr
- earth mama eczema cream10K/yr
- earth mama baby face9K/yr
- earth mama baby8K/yr
Top earth mama eczema cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mustela Stelatopia Eczema-Prone Skin Emollient Baby Face Cream - Face Moisturizer with Natural Avocado & Sunflower Oil - Fragrance-Free - 1.35 fl. oz.
Mustela$15.474.6★3,265 rev
Mustela Stelatopia+ Lipid-Replenishing Cream - Moisturizer for Eczema-Prone Skin - With Natural Sunflower Oil and Prebiotic - For Newborns Babies Kids and Adults - Fragrance-Free - Various Sizes
Mustela$29.864.7★924 rev
Earth Mama Organic Nipple Butter - 2 fl oz - Lanolin-Free Nipple Cream - Safe Soothing Balm for Breastfeeding - Postpartum Essentials for Nursing
Earth Mama$13.934.7★64,465 rev
Earth Mama Organic Diaper Balm - 4 fl oz - Diaper Cream for Baby - Safe for Sensitive Skin - Baby Essentials
Earth Mama$21.884.8★13,629 rev
Mustela Eczema Relief Cream Stelatopia Intense - Fragrance-Free Moisturizing Body Lotion with Colloidal Oatmeal - For dry itchy irritated skin & flare-ups - Baby Child & Adult - 5.07 fl. oz.
Mustela$22.684.6★771 rev
Newest
by launch date
Earth Mama Organic LactaHYDRATE Lactation Hydration Drink Mix - 3.35 oz - Certified Organic by Oregon Tilth Electrolyte Drink with Herbs - Supports Breastmilk Supply for Breastfeeding & Pumping Moms
Earth Mama$24.1656 rev
Duoyeree UPF 50+ Baby Sun Protection Hat with Neck Flap Kids Infant Toddler Beach Hat for Boys Girls 2-5T
Duoyeree$10.4379 rev
Mustela Stelatopia Eczema-Prone Skin Bath Time Gift Set - Family Skin Care Essentials - Natural Avocado & Sunflower Oil - EWG Verified - 2 Items Set - Stelatopia Cleansing Oil and Stelatopia+ Cream
Mustela$50.48164 rev
Mustela Stelatopia+ Lipid-Replenishing Cream - Moisturizer for Eczema-Prone Skin - With Natural Sunflower Oil and Prebiotic - For Newborns Babies Kids and Adults - Fragrance-Free - Various Sizes
Mustela$29.86924 rev
Mustela Stelatopia+ - Lipid-Replenishing Cream - Moisturizer for Eczema-Prone Skin - With Natural Sunflower Oil and Prebiotic - For Babies Kids & Adults - Fragrance Free - 5.07 fl oz
Mustela$22.50924 rev
Trending
90-day click momentumDuoyeree UPF 50+ Baby Sun Protection Hat with Neck Flap Kids Infant Toddler Beach Hat for Boys Girls 2-5T
Duoyeree$10.434.5★
Earth Mama Booby Soothe Cabbage Cream - 2 oz - Breast Cream for Breastfeeding Discomfort and Weaning
Earth Mama$19.263.9★
Earth Mama Organic All Over Balm - 4 oz - Certified Organic by Oregon Tilth Baby Face Cream & Lotion Alternative - Multi-Purpose Baby Face Lotion for Sensitive Skin
Earth Mama$21.744.7★
Earth Mama Belly Bundle Pregnancy Kit - 8 fl oz Butter & 4 fl oz Oil - Self Care Gift Set for Pregnancy & Postpartum Skin Care Recovery - Maternity & Postpartum Essentials
Earth Mama$37.594.5★
Earth Mama Organic LactaHYDRATE Lactation Hydration Drink Mix - 3.35 oz - Certified Organic by Oregon Tilth Electrolyte Drink with Herbs - Supports Breastmilk Supply for Breastfeeding & Pumping Moms
Earth Mama$24.163.9★
What buyers say about earth mama eczema cream
What buyers praise and complain about, mined from review topics.What buyers love
“the quality feels solid”
“super moisturizing”
“that helps avoid irritation”
“fragrance free”
“leaves skin soft”
“Worth it”
“Super effective”
“convenient to use”
“Clean Ingredients”
“Absorbs well”
What buyers complain about
“Worsens rash”
“Unpleasant scent”
“Expensive”
“It's very dry”
“It tasted like metal”
“Didnt Work Well for Me”
“The tub is very small”
“the texture is a bit thick”
“Its not thick”
“But, none of them is as great as people say they are”
Top return reasons
Common questions
- Is earth mama eczema cream profitable to sell on Amazon United States?
- The niche generates $886K/yr across 35 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the earth mama eczema cream niche?
- 6 brands and 537 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in earth mama eczema cream?
- Top complaints mined from reviews: Allergies, Smell, Value For Money. The return rate is 1.6%.
- When does demand for earth mama eczema cream peak?
- Demand peaks in Jan–Feb–Oct–Nov; the busiest month runs 2.3× the quietest.
- What does it cost to enter the earth mama eczema cream niche?
- Listings span $9.77–$59.64; the average listing price is $23.21 (sweet spot $15–$100). The average incumbent carries 6,816 reviews — the moat a new listing must climb.