Is earth best formula organic profitable to sell on Amazon United States?

The niche generates $261K/yr across 4 tracked products. 90-day search growth is -4.2%. Flapen's verdict: Skip it (40/100).

How competitive is the earth best formula organic niche?

1 brands and 498 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in earth best formula organic?

Top complaints mined from reviews: Regulates Digestion, Contamination, Value For Money. The return rate is 0.1%.

When does demand for earth best formula organic peak?

Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the earth best formula organic niche?

Listings span $31.88–$46.99; the average listing price is $38.49 (sweet spot $15–$100). The average incumbent carries 4,557 reviews — the moat a new listing must climb.

earth best formula organic

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$38.49

avg listing price — sweet spot $15–$100

Price range

Incredible$31.88–$46.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay$261K

$261K/yr · 114K searches

Review moat

Bad4,557.25

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, earth best formula organic is a $261K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

earth best formula organic market data

Units sold / yr: 10K–13K; avg 2,000–2,500/product
Revenue / yr: $385K–$481K; units × avg price
Conversion rate: 5.9%
Avg BSR: #29
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 87 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

498

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Earth's Best100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Open Trend

Top earth best formula organic search terms

earths best organic formula24K/yr +12.1%0.8% conv.
earths best baby formula16K/yr +22.3%0.8% conv.
earths best formula20K/yr -0.3%4.8% conv.
earths best organic baby formula20K/yr +17.6%11.4% conv.
earth best formula25K/yr -40.8%13.1% conv.
earth best formula organic6K/yr -71.1%5.0% conv.
earth best formula organic sensitive171/yr >1,000%18.2% conv.
earths best gentle formula522/yr +32.4%13.7% conv.
natures best formula468/yr +13.7%18.1% conv.
earths best organic infant formula898/yr -43.3%9.4% conv.

All search terms

Top earth best formula organic products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Earths Best Organic Baby Formula for Babies 0-12 Months Powdered Dairy Infant Formula with Iron Omega-3 DHA and Omega-6 ARA 32 oz Formula Container

Earth's Best$42.344.7★5,838 rev

Earths Best Organic Sensitivity Infant Formula for Babies 0-12 Months Reduced Lactose Powder Formula with Iron Omega-3 DHA and Omega-6 ARA 32 Ounce Value Container

Earth's Best$46.994.6★4,086 rev

Earths Best Organic Gentle Infant Formula with Iron Milk Based Powder 21 Oz

Earth's Best$32.744.7★2,467 rev

Earths Best Organic Baby Formula for Babies 0-12 Months Powdered Dairy Infant Formula with Iron Omega-3 DHA and Omega-6 ARA 21 oz Formula Container

Earth's Best$31.884.7★5,838 rev

Newest

by launch date

Earths Best Organic Gentle Infant Formula with Iron Milk Based Powder 21 Oz

Earth's Best$32.742,467 rev

8y ago

Earths Best Organic Baby Formula for Babies 0-12 Months Powdered Dairy Infant Formula with Iron Omega-3 DHA and Omega-6 ARA 32 oz Formula Container

Earth's Best$42.345,838 rev

10y ago

Earths Best Organic Sensitivity Infant Formula for Babies 0-12 Months Reduced Lactose Powder Formula with Iron Omega-3 DHA and Omega-6 ARA 32 Ounce Value Container

Earth's Best$46.994,086 rev

10y ago

Earths Best Organic Baby Formula for Babies 0-12 Months Powdered Dairy Infant Formula with Iron Omega-3 DHA and Omega-6 ARA 21 oz Formula Container

Earth's Best$31.885,838 rev

17y ago

What buyers say about earth best formula organic

What buyers praise and complain about, mined from review topics.

What buyers love

Regulates Digestion25%

“No major digestive issues, no excessive fussiness, and steady, healthy growth”

Vegan/Organic15%

“We used Earths Best Organic Baby Formula for both kids since 2021”

Color10%

“The original red can is so much better for my baby”

Ingredients-Overall10%

“The best formula we use this becuase all of the others have high fructose corn syrup in them”

Strength7%

“Solid formula”

Smell7%

“The smell isn't terrible”

Nutritional Content7%

“I feel like my baby is getting the nutrients they need from a brand I can trust”

Breastfeeding Friendly5%

“I would absolutely recommend it to other parents who are formula feeding”

Solubility5%

“It mixed easily, didnt clump, and was consistent from container to container”

What buyers complain about

Regulates Digestion29%

“Causes constipation”

Contamination14%

“Before feeding my daughter I noticed something at the bottom of the bottle”

Value For Money14%

“Price Fluctuation”

Smell14%

“Bad smell all of a sudden”

Ease Of Use14%

“which is tricky”

Natural Resource Wastage7%

“Waste of money”

Common questions

Is earth best formula organic profitable to sell on Amazon United States?: The niche generates $261K/yr across 4 tracked products. 90-day search growth is -4.2%. Flapen's verdict: Skip it (40/100).
How competitive is the earth best formula organic niche?: 1 brands and 498 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in earth best formula organic?: Top complaints mined from reviews: Regulates Digestion, Contamination, Value For Money. The return rate is 0.1%.
When does demand for earth best formula organic peak?: Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the earth best formula organic niche?: Listings span $31.88–$46.99; the average listing price is $38.49 (sweet spot $15–$100). The average incumbent carries 4,557 reviews — the moat a new listing must climb.