Is duck lamp profitable to sell on Amazon United States?

The niche generates $164K/yr across 27 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (49/100).

How competitive is the duck lamp niche?

23 brands and 27 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 58% of demand.

When does demand for duck lamp peak?

Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.

What does it cost to enter the duck lamp niche?

Listings span $10.53–$76.39; the average listing price is $18.01 (sweet spot $15–$100). The average incumbent carries 1,130 reviews — the moat a new listing must climb.

duck lamp

Skip it

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Price range

Great$10.53–$76.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.01

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Brand share

Great58%

top-5 brand share — no brand owns this niche

Review moat

Good1,130.44

avg incumbent reviews — the moat a new listing must climb

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay$164K

$164K/yr · 324K searches

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, duck lamp is a $164K/yr Amazon United States market (324K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

duck lamp market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $270K–$360K; units × avg price
Conversion rate: 2.8%
Avg BSR: #585
Page quality: 0%
Prime: 96%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 30 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

Top-5 brand share

58%

Top 20: 97%

Top-5 click share

55%

Top 20: 92%

Open market

36%

HAPPYBAG20%
MUID20%
YR YRHH-PET6%
UNEEDE6%
DREAMING MY DREAM6%
IFTHFOUR5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Open Trend

Top duck lamp search terms

duck lamp101K/yr +1.9%2.9% conv.
duck night light55K/yr -12.1%4.0% conv.
duck light52K/yr -17.5%4.0% conv.
lying flat duck night light26K/yr +4.0%3.7% conv.
duck lights12K/yr -5.6%0.3% conv.
duck nightlight8K/yr +23.8%3.4% conv.
light up duck10K/yr -17.8%1.3% conv.
duck lamp laying down2K/yr +208.5%9.4% conv.
night light duck6K/yr -5.5%2.5% conv.
duck night light silicone10K/yr -44.1%2.8% conv.

All search terms

Top duck lamp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HAPPYBAG LED Lying Flat Duck Night Light 3 Level Dimmable Nursery Nightlight Cute Lamps Silicone Squishy Light Up Duck Rechargeable Bedside Touch Lamp for Breastfeeding Toddler Baby Kids Decor

HAPPYBAG$16.204.8★3,025 rev

MUID Benson Lying Flat Duck Night Light LED Squishy Duck Lamp Cute Light Up Duck Silicone Dimmable Nursery Nightlight Rechargeable Bedside Touch Lamp for Breastfeeding Finn The Duck.

MUID$15.454.8★5,465 rev

IFTHFOUR DoDo Duck Night Light LED Cute Silicone Dimmable Nursery Lamp Touch Sensor Lamp RGB & Warm White Light for Kids Bedrooms Dorm Decor and Gift Ideas(Battery)

IFTHFOUR$10.534.6★53 rev

ATCTBOGFS Cute Duck/Chicken/Rabbit/Panda NightLight LED Squishy Animal Novelty Lamp for Toddler Baby Kids Nursery Touch Kawaii Room/House Decor Bedside Touch Lamp for Breastfeeding

ATCTBOGFS$15.894.7★483 rev

YR YRHH-PET Duck Cute Lamp Squishy Dodo Duck Kids Night Light Dimmable Bedside Light Baby Nursery Touch Animal Silicone Nightlight Boy Girl College White Elephant Gift Desk Decor Bean Ducky Stuff

YR YRHH-PET$15.594.8★941 rev

Newest

by launch date

Crestview Collection 21 H Resin Black Duck Table Lamp Natural Linen Shade

Crestview Collection$76.3912 rev

4mo ago

YR YRHH-PET Existential Crisis Duck Lamp Squishy Kid Cute Lying Flat Duck Night Light Rechargeable Ducky Lay Touch Lamp College White Elephant Gifts Boy Girl Fun Birthday Gift Safe Silicone Decor

YR YRHH-PET$15.91709 rev

7mo ago

Imvertu Flying Mallard Duck Bedside Table Lamp for Bedroom with USB Port Funny Cozy Kids Nightstand Lamp with Wood Base Polyester Fabric Shade for Living Room Dorm Desk (Brown)

Imvertu$19.7716 rev

7mo ago

Lurk Deep Lying Flat Duck Night Light for Kids Touch Dimmable Rechargeable Portable Squishy Silicone Led Nightlight Kawaii Gift Nursery Toddler Breastfeeding Bedroom Decor Timing Bedside Lamp Birthday

lurk deep$16.0770 rev

8mo ago

joyful xinghai Kids Night Light Duck Design Silicone Tap Control Bedside Lamp with Time Auto-Off Cute Portable LED Nursery Light for Baby Toddler Bedroom

joyful xinghai$10.74149 rev

1y ago

Common questions

Is duck lamp profitable to sell on Amazon United States?: The niche generates $164K/yr across 27 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (49/100).
How competitive is the duck lamp niche?: 23 brands and 27 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 58% of demand.
When does demand for duck lamp peak?: Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
What does it cost to enter the duck lamp niche?: Listings span $10.53–$76.39; the average listing price is $18.01 (sweet spot $15–$100). The average incumbent carries 1,130 reviews — the moat a new listing must climb.