Dry Wipes
MaybeAn estimated 0.8% of orders come back. But the top 5 products take 79% of clicks, so Dry Wipes is a Maybe.
- Flapen Score
- 51 / 100Top 21% of 2,472 Baby Products niches · +7 vs the category median of 4451
- Market size
- $830K/yr362K searches / yr
- 90-day growth
- -3.5%search demand this quarter
- Competition
- 79%top-5 click share · 9 brands · 20 sellers
Flapen Score
Dry Wipes against its category
The dotted line is the Baby Products average. Past it, Dry Wipes is stronger. Inside it, weaker.
Market
The Dry Wipes market on Amazon at a glance
Shoppers on Amazon United States searched for Dry Wipes 362K times last year and spent an estimated $830K. The top 5 brands take 86% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 362K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $830K a year.
- Searches, last 12 months
- 362K
- Growth, 90 days vs prior 90
- -3.5%
- Conversion, latest week
- 8.1%
- Market size, estimated
- $830Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- dry wipes97K searches a year
02 · Price
A sale here is worth $28.34.
Listings sell for $28.34 on average, from $9.95 to $59.13. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $28.34 that is $71K to $85K a year per listing.
- Average price
- $28.34inside the $15 to $100 sweet spot
- Price range
- $9.95–$59.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $71K–$85K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Diapering. It carries 2,875 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #33in Diapering
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 2,875per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Dry Wipes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Whoopsie Wipes The Original 100% Pure Cotton Dry Baby Wipes Ultra Soft Unscented Chemical-Free Wipes for Sensitive Skin Use Dry or Add Water for Wet Wipes 6 Packs (600 Count)
- Price
- $36.61
- Rating
- 4.8/5
- Reviews
- 3,702
- Age
- 7y ago

The Honest Company 100% Pure Organic Cotton Dry Wipes Hypoallergenic Multi-Use Baby Facial Cloths 192 Count
- Price
- $19.43
- Rating
- 4.5/5
- Reviews
- 1,700
- Age
- 5y ago

Disposable Dry Wipes 100 Pack Ultra Soft Non-Moistened Cleansing Cloths for Adults Incontinence Baby Care Makeup Removal 9.5 x 13.5 - Hospital Grade Durable by ProHeal
- Price
- $9.95
- Rating
- 4.4/5
- Reviews
- 8,018
- Age
- 7y ago

Tiny Twinkle 100% Cotton Dry Wipes for Baby | 480 Count | Use Wet or Dry | Scent Free (Fragrance-Free) Hypoallergenic Free | Ultra Soft Strong & Gentle for Sensitive Skin
- Price
- $28.79
- Rating
- 4.8/5
- Reviews
- 113
- Age
- 1y ago

Medline Ultrasoft Dry Baby Wipes Gentle Disposable Cleansing Cloths 1 200 Count Dry Wipe Size is 7 x 13 inches Great for Sensitive Skin and can be used as Baby Washcloths Incontinence Wipes
- Price
- $35.58
- Rating
- 4.4/5
- Reviews
- 6,149
- Age
- 15y ago
Trending
estimated 90-day click momentum
Tiny Twinkle 100% Cotton Dry Wipes for Baby | 480 Count | Use Wet or Dry | Scent Free (Fragrance-Free) Hypoallergenic Free | Ultra Soft Strong & Gentle for Sensitive Skin
- Price
- $28.79
- Rating
- 4.8/5
- Reviews
- 113
- Age
- 1y ago

Whoopsie Wipes The Original 100% Pure Cotton Dry Baby Wipes Ultra Soft Unscented Chemical-Free Wipes for Sensitive Skin Use Dry or Add Water for Wet Wipes 12 Packs (1200 Count)
- Price
- $59.13
- Rating
- 4.8/5
- Reviews
- 3,702
- Age
- 2y ago

Whoopsie Wipes The Original 100% Pure Cotton Dry Baby Wipes Ultra Soft Unscented Chemical-Free Wipes for Sensitive Skin Use Dry or Add Water for Wet Wipes 2 Packs (200 Count).
- Price
- $19.87
- Rating
- 4.8/5
- Reviews
- 3,702
- Age
- 6y ago

Winner 100% Cotton Dry Wipes USDA Certified Baby Wipes Soft & Gentle Hypoallergenic & Unscented for Baby Sensitive Skin Use Wet/Dry for Diaper Changes Meals & Cleanup Pack of 6 600 pcs
- Price
- $30.68
- Rating
- 4.5/5
- Reviews
- 1,353
- Age
- 6y ago

Whoopsie Wipes The Original 100% Pure Cotton Dry Baby Wipes Ultra Soft Unscented Chemical-Free Wipes for Sensitive Skin Use Dry or Add Water for Wet Wipes 6 Packs (600 Count)
- Price
- $36.61
- Rating
- 4.8/5
- Reviews
- 3,702
- Age
- 7y ago
Newest
by launch date
Tiny Twinkle 100% Cotton Dry Wipes for Baby | 480 Count | Use Wet or Dry | Scent Free (Fragrance-Free) Hypoallergenic Free | Ultra Soft Strong & Gentle for Sensitive Skin
- Price
- $28.79
- Rating
- 4.8/5
- Reviews
- 113
- Age
- 1y ago

Whoopsie Wipes The Original 100% Pure Cotton Dry Baby Wipes Ultra Soft Unscented Chemical-Free Wipes for Sensitive Skin Use Dry or Add Water for Wet Wipes 12 Packs (1200 Count)
- Price
- $59.13
- Rating
- 4.8/5
- Reviews
- 3,702
- Age
- 2y ago

Orighty Baby Dry Wipes - Super Soft & Gentle Baby Washcloths Use Wet or Dry 100% Unscented Tissue for Babies Sensitive Skin Ideal for Diaper Changes Feeding Nursing Runny Nose & Drool 600 Count
- Price
- $27.78
- Rating
- 4.7/5
- Reviews
- 281
- Age
- 3y ago

The Honest Company 100% Pure Organic Cotton Dry Wipes Hypoallergenic Multi-Use Baby Facial Cloths 192 Count
- Price
- $19.43
- Rating
- 4.5/5
- Reviews
- 1,700
- Age
- 5y ago

COTTONCARE Baby Dry Wipe 100% Cotton dry wipe cotton tissues baby sensitive skin taking care of baby skin 7.9 x 4.7 in 6-Pack (600 Count)
- Price
- $17.22
- Rating
- 4.4/5
- Reviews
- 762
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
20
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
8%
- Whoopsie Wipes42%
- The Honest Company13%
- ProHeal12%
- Tiny Twinkle11%
- Medline8%
- Winner6%
- Open — no brand owns it (3 brands, 8%)
Demand
Dry Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Dry Wipes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dry wipes97K/yr
- dry wipes for baby61K/yr
- dry baby wipes33K/yr
- whoopsie wipes23K/yr
- baby dry wipes22K/yr
- honest dry wipes23K/yr
- cotton dry wipes12K/yr
- disposable dry wipes12K/yr
- dry wipe7K/yr
- whoopsies dry wipes7K/yr
Reviews and returns
What reviews say buyers love and hate about Dry Wipes
We read the reviews and the return reasons for every product selling here.
“Thin as tissue paper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dry Wipes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









