Drawer Lock
MaybeThe top 5 brands take only 32% of clicks. But demand is soft, at -6.0% this quarter, so Drawer Lock is a Maybe.
- Flapen Score
- 59 / 100Top 5% of 2,472 Baby Products niches · +15 vs the category median of 4459
- Market size
- $311K/yr576K searches / yr
- 90-day growth
- -6.0%search demand this quarter
- Competition
- 29%top-5 click share · 48 brands · 78 sellers
Flapen Score
Drawer Lock against its category
The dotted line is the Baby Products average. Past it, Drawer Lock is stronger. Inside it, weaker.
Market
The Drawer Lock market on Amazon at a glance
Shoppers on Amazon United States searched for Drawer Lock 576K times last year and spent an estimated $311K. The top 5 brands take 32% of clicks. Demand peaks in Aug. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 576K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $311K a year.
- Searches, last 12 months
- 576K
- Growth, 90 days vs prior 90
- -6.0%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $311Ka year
- Peak month
- August2.9× the quietest month
- Top search term
- drawer lock158K searches a year
02 · Price
A sale here is worth $15.17.
Listings sell for $15.17 on average, from $6.34 to $39.50. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $15.17 that is $4K to $8K a year per listing.
- Average price
- $15.17inside the $15 to $100 sweet spot
- Price range
- $6.34–$39.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #60 within Safety. It carries 3,341 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 2.0%
- Average rank
- #60in Safety
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 3,341per listing
- Listings tracked
- 60
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Drawer Lock products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
48 falling
Sellers
78
Top-5 brand share
32%
Top 20: 74%
Top-5 click share
29%
Top 20: 65%
Open market
63%
- Brand 110%
- Brand 26%
- Brand 36%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Drawer Lock search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.9×
Search terms
Top Drawer Lock search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- drawer lock158K/yr
- cabinet locks with keys120K/yr
- lock for cabinet55K/yr
- cabinet locks for adults37K/yr
- drawer locks with keys26K/yr
- cabinet lock with key20K/yr
- lock for cabinet doors21K/yr
- cabinet locks with key17K/yr
- liquor cabinet lock15K/yr
- lock for drawer16K/yr
Reviews and returns
What reviews say buyers love and hate about Drawer Lock
We read the reviews and the return reasons for every product selling here.
“Poor Adhesion”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Drawer Lock questions
Answered from the same tracked data.









