Dr Browns Straw Cup Conversion Kit
FailThe top 5 brands take 97% of clicks, so Dr Browns Straw Cup Conversion Kit is a Fail.
- Flapen Score
- 35 / 100Ranks 1,996 of 2,472 Baby Products niches · −9 vs the category median of 4435
- Market size
- $75K/yr108K searches / yr
- 90-day growth
- -5.3%search demand this quarter
- Competition
- 56%top-5 click share · 7 brands · 19 sellers
Flapen Score
Dr Browns Straw Cup Conversion Kit against its category
The dotted line is the Baby Products average. Past it, Dr Browns Straw Cup Conversion Kit is stronger. Inside it, weaker.
Market
The Dr Browns Straw Cup Conversion Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Dr Browns Straw Cup Conversion Kit 108K times last year and spent an estimated $75K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -5.3%
- Conversion, latest week
- 6.6%
- Market size, estimated
- $75Ka year
- Peak month
- January8.2× the quietest month
- Top search term
- dr brown sippy bottle17K searches a year
02 · Price
A sale here is worth $10.57.
Listings sell for $10.57 on average, from $5.52 to $17.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.57 that is $3K to $5K a year per listing.
- Average price
- $10.57under the $15 to $100 sweet spot
- Price range
- $5.52–$17.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #58 within Bottle-Feeding. It carries 5,495 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #58in Bottle-Feeding
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 5,495per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Dr Browns Straw Cup Conversion Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
19
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
1%
- Brand 186%
- Brand 24%
- Brand 32%
- Brand 42%
- Brand 52%
- Brand 62%
- Open — no brand owns it (1 brand, 1%)
Demand
Dr Browns Straw Cup Conversion Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 8.2×
Search terms
Top Dr Browns Straw Cup Conversion Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dr brown sippy bottle17K/yr
- dr brown transitional bottle18K/yr
- baby bottles with handles17K/yr
- baby bottle with handles17K/yr
- dr browns transitional bottle14K/yr
- dr browns sippy bottle10K/yr
- bottle with handles6K/yr
- dr brown toddler bottle6K/yr
- bottles with handles5K/yr
Reviews and returns
What reviews say buyers love and hate about Dr Browns Straw Cup Conversion Kit
We read the reviews and the return reasons for every product selling here.
“It leaks everywhere”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dr Browns Straw Cup Conversion Kit questions
Answered from the same tracked data.









