Dr Brown Sippy Nipples

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $258K a year.

Searches, last 12 months

229K

Growth, 90 days vs prior 90

-1.9%

Conversion, latest week

12.1%

Market size, estimated

$258Ka year

Peak month

August1.6× the quietest month

Top search term

dr brown sippy nipples73K searches a year

Listings sell for $9.32 on average, from $5.21 to $15.61. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $9.32 that is $9K to $12K a year per listing.

Average price

$9.32under the $15 to $100 sweet spot

Price range

$5.21–$15.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

$9K–$12K

Returns

2.6%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #77 within Bottle-Feeding. It carries 4,515 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

3.4%

Average rank

#77in Bottle-Feeding

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

4,515per listing

Listings tracked

17

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months