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Dr Brown Glass Bottle Sleeve

Fail

Shoppers spend an estimated $43K a year here, so Dr Brown Glass Bottle Sleeve is a Fail.

Flapen Score
36
36 / 100
Ranks 1,928 of 2,472 Baby Products niches · −8 vs the category median of 44
Market size
$43K/yr112K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
52%top-5 click share · 10 brands · 20 sellers

Flapen Score

Dr Brown Glass Bottle Sleeve against its category

The dotted line is the Baby Products average. Past it, Dr Brown Glass Bottle Sleeve is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dr Brown Glass Bottle Sleeve market on Amazon at a glance

Shoppers on Amazon United States searched for Dr Brown Glass Bottle Sleeve 112K times last year and spent an estimated $43K. The top 5 brands take 89% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
3.6%
Market size, estimated
$43Ka year
Top search term
dr brown silicone sleeve18K searches a year

02 · Price

A sale here is worth $10.56.

Listings sell for $10.56 on average, from $3.92 to $40.00. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $10.56 that is $1K to $3K a year per listing.

Average price
$10.56under the $15 to $100 sweet spot
Price range
$3.92–$40.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #113 within Bottle-Feeding. It carries 1,621 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#113in Bottle-Feeding
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,621per listing
Listings tracked
24

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Dr Brown Glass Bottle Sleeve products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

20

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

8%

  • Brand 153%
  • Brand 211%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (4 brands, 8%)

Demand

Dr Brown Glass Bottle Sleeve search demand

Weekly searches over the year. Pick a range.

3K2KMar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Dr Brown Glass Bottle Sleeve search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dr brown silicone sleeve18K/yr
  • dr browns silicone bottle sleeve18K/yr
  • dr brown glass bottle sleeve18K/yr
  • dr browns glass bottle sleeve8K/yr
  • dr brown glass bottles silicone sleeve5K/yr
  • dr brown bottle covers7K/yr
  • silicone sleeve for dr browns glass bottle5K/yr
  • dr brown bottle sleeve5K/yr
  • dr browns bottle covers3K/yr
  • dr browns bottle sleeve3K/yr

Reviews and returns

What reviews say buyers love and hate about Dr Brown Glass Bottle Sleeve

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
16%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Tight fit”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dr Brown Glass Bottle Sleeve questions

Answered from the same tracked data.